How can corporate social responsibility activities create value for stakeholders? A systematic review

• Published in: Journal of the Academy of Marketing Science Vol. 39; no. 1; pp. 117 - 135
• Main Authors: Peloza, John, Shang, Jingzhi
• Format: Journal Article
• Language: English
• Published: Boston Springer US 01.02.2011; Springer Science + Business Media LLC; Springer; Springer Nature B.V
• Subjects: Analysis; Business and Management; Corporate Social Responsibility; Green marketing; Marketing; Purchase intention; Researchers; Social responsibility; Social Sciences; Stakeholder; Stakeholders; Sustainable development; Systematic review; Öko-Marketing; United States; Corporate social responsibility; Customer value; Sustainability; Systematic review; Green marketing; Philanthropy; Consumption values; Identification

Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and incon...