How can corporate social responsibility activities create value for stakeholders? A systematic review

Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and incon...

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Bibliographic Details
Published inJournal of the Academy of Marketing Science Vol. 39; no. 1; pp. 117 - 135
Main Authors Peloza, John, Shang, Jingzhi
Format Journal Article
LanguageEnglish
Published Boston Springer US 01.02.2011
Springer Science + Business Media LLC
Springer
Springer Nature B.V
Subjects
Analysis
Business and Management
Corporate Social Responsibility
Green marketing
Marketing
Purchase intention
Researchers
Social responsibility
Social Sciences
Stakeholder
Stakeholders
Sustainable development
Systematic review
Öko-Marketing
United States
Corporate social responsibility
Customer value
Sustainability
Systematic review
Green marketing
Philanthropy
Consumption values
Identification
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Summary:Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and inconsistent. In this article we (a) review the extant literature to outline which CSR activities and outcomes have been included in previous research; (b) synthesize the means by which CSR activities can add value for consumers and how these have been represented in CSR literature, and; (c) present a research agenda for future research to allow greater consistency among CSR researchers.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
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ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-010-0213-6