How can corporate social responsibility activities create value for stakeholders? A systematic review
Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and incon...
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| Published in | Journal of the Academy of Marketing Science Vol. 39; no. 1; pp. 117 - 135 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Boston
Springer US
01.02.2011
Springer Science + Business Media LLC Springer Springer Nature B.V |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and inconsistent. In this article we (a) review the extant literature to outline which CSR activities and outcomes have been included in previous research; (b) synthesize the means by which CSR activities can add value for consumers and how these have been represented in CSR literature, and; (c) present a research agenda for future research to allow greater consistency among CSR researchers. |
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| AbstractList | Issue Title: SUSTAINABILITY Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and inconsistent. In this article we (a) review the extant literature to outline which CSR activities and outcomes have been included in previous research; (b) synthesize the means by which CSR activities can add value for consumers and how these have been represented in CSR literature, and; (c) present a research agenda for future research to allow greater consistency among CSR researchers.[PUBLICATION ABSTRACT] Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and inconsistent. In this article we (a) review the extant literature to outline which CSR activities and outcomes have been included in previous research; (b) synthesize the means by which CSR activities can add value for consumers and how these have been represented in CSR literature, and; (c) present a research agenda for future research to allow greater consistency among CSR researchers. Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and inconsistent. In this article we (a) review the extant literature to outline which CSR activities and outcomes have been included in previous research; (b) synthesize the means by which CSR activities can add value for consumers and how these have been represented in CSR literature, and; (c) present a research agenda for future research to allow greater consistency among CSR researchers. Keywords Corporate social responsibility * Sustainability * Systematic review * Green marketing * Consumption values * Philanthropy * Identification * Customer value |
| Audience | Academic |
| Author | Peloza, John Shang, Jingzhi |
| Author_xml | – sequence: 1 givenname: John surname: Peloza fullname: Peloza, John email: peloza@sfu.ca organization: Simon Fraser University – sequence: 2 givenname: Jingzhi surname: Shang fullname: Shang, Jingzhi organization: Simon Fraser University |
| BackLink | http://www.econis.eu/PPNSET?PPN=655191372$$DView this record in ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften |
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| ContentType | Journal Article |
| Copyright | Academy of Marketing Science 2010 COPYRIGHT 2011 Springer Academy of Marketing Science 2011 |
| Copyright_xml | – notice: Academy of Marketing Science 2010 – notice: COPYRIGHT 2011 Springer – notice: Academy of Marketing Science 2011 |
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| Keywords | Corporate social responsibility Customer value Sustainability Systematic review Green marketing Philanthropy Consumption values Identification |
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| SubjectTerms | Analysis Business and Management Corporate Social Responsibility Green marketing Marketing Purchase intention Researchers Social responsibility Social Sciences Stakeholder Stakeholders Sustainable development Systematic review Öko-Marketing |
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| Title | How can corporate social responsibility activities create value for stakeholders? A systematic review |
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