Passengers' shopping motivations and commercial activities at airports – The moderating effects of time pressure and impulse buying tendency

• Published in: Tourism management (1982) Vol. 36; pp. 426 - 434
• Main Authors: Lin, Yi-Hsin, Chen, Ching-Fu
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.06.2013
• Subjects: Airport; Commercial activities; Impulse buying tendency; Shopping motivations; Time pressure; Time pressure; Commercial activities; Impulse buying tendency; Airport; Shopping motivations
• ISSN: 0261-5177; 1879-3193
• DOI: 10.1016/j.tourman.2012.09.017

The contribution of retailing to total airport revenue is becoming more important. This study examines the relationship between passengers' shopping motivations and their commercial activities at airports, as well as the moderating effects of time pressure and impulse buying on this relationship. A sample of passenger survey data was collected at Taiwan's Taoyuan International Airport. Three shopping motivations, namely, “favorable price and quality”, “environment and communication”, and “culture and atmosphere,” are identified based on the results of factor analysis. The results reveal that passenger shopping motivations have positive impacts on commercial activities at the airport, and furthermore both time pressure and impulse buying tendency moderate the relationship between shopping motivations and commercial activities. ► The paper examines shoppers motives and their impacts on airport commercial activities. ► Data are derived from a sample of shoppers at Taiwan's Taoyuan International Airport. ► Three key factors were found impacting airport commercial activities. ► Two moderating variables of time pressure and predisposition to impulse buying were found.