The Drivers of Greenwashing

More and more firms are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mit...

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Bibliographic Details
Published inCalifornia management review Vol. 54; no. 1; pp. 64 - 87
Main Authors Delmas, Magali A., Burbano, Vanessa Cuerel
Format Journal Article
LanguageEnglish
Published Los Angeles, CA The University of California Press 01.10.2011
SAGE Publications
Subjects
Advertising restrictions
Enterprises
Environmental ethics
Environmental management
Environmental regulation
Environmentally sensitive products
False information
Financial regulation
Green businesses
Green marketing
Green products
Greenwashing
Marketing
Nongovernmental organizations
Planning methods
Pollution control
Regulation
Reputation management
Social responsibility
Studies
Greenwashing
Environmental Policy
Corporate Social Responsibility
Green Marketing
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Summary:More and more firms are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation. This article examines the external (both institutional and market), organizational and individual drivers of greenwashing and offers recommendations for managers, policymakers, and NGOs to decrease its prevalence.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
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ISSN:0008-1256
2162-8564
DOI:10.1525/cmr.2011.54.1.64