Market Measurement and Analysis: The First "Marketing Science" Conference

A discussion of the organization of the first Marketing Science conference is presented.

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Bibliographic Details
Published inMarketing science (Providence, R.I.) Vol. 20; no. 4; pp. 349 - 356
Main Author Wittink, Dick R
Format Journal Article
LanguageEnglish
Published Linthicum INFORMS 01.10.2001
Institute for Operations Research and the Management Sciences
SeriesMarketing Science
Subjects
Academic conferences
Business schools
College campuses
Colleges & universities
Conferences
Costs
Econometrics
Economic modeling
Economic models
Management science
Market shares
Marketing
Objective functions
Publishing industry
Scholarly publishing
Special Section: History of Marketing Science
Universities
United States > US
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Summary:A discussion of the organization of the first Marketing Science conference is presented.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:0732-2399
1526-548X
DOI:10.1287/mksc.20.4.349.9758