Forecasting Americans’ long-term adoption of connected and autonomous vehicle technologies

• Published in: Transportation research. Part A, Policy and practice Vol. 95; pp. 49 - 63
• Main Authors: Bansal, Prateek, Kockelman, Kara M.
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.01.2017
• Subjects: Automobiles; Automotive components; Automotive engineering; Calibration; Connected and autonomous vehicles; Evolution; Fleet evolution; Government regulations; Opinion survey; Simulation; Transportation; Vehicle transaction decisions; Willingness to pay; Connected and autonomous vehicles; Vehicle transaction decisions; Opinion survey; Willingness to pay; Fleet evolution
• ISSN: 0965-8564; 1879-2375
• DOI: 10.1016/j.tra.2016.10.013

•We forecast U.S. adoption of connected and autonomous vehicle (CAV) technologies.•Blind spot monitoring is the most attractive Level 1 technology for Americans.•Average willingness to pay (WTP) for connectivity & full automation: $67 & $5857.•Fleet simulations vary technology prices, WTP, and regulations over time.•Predict 24% (pessimistic) to 87% (optimistic) Level 4 U.S. vehicle fleet by 2045. Automobile manufacturers, transportation researchers, and policymakers are interested in knowing the future of connected and autonomous vehicles (CAVs). To this end, this study proposes a new simulation-based fleet evolution framework to forecast Americans’ long-term (year 2015–2045) adoption levels of CAV technologies under eight different scenarios based on 5% and 10% annual drops in technology prices; 0%, 5%, and 10% annual increments in Americans’ willingness to pay (WTP); and changes in government regulations (e.g., mandatory adoption of connectivity on new vehicles). This simulation was calibrated with data obtained from a survey of 2167 Americans, regarding their preferences for CAV technologies (e.g., WTP) and their household’s annual vehicle transaction decisions. Long-term fleet evolution suggests that the privately held light-duty-vehicle fleet will have 24.8% Level 4 AV penetration by 2045 if one assumes an annual 5% price drop and constant WTP values (from 2015 forward). This share jumps to 87.2% if one uses a 10% annual rate of decline in prices and a 10% annual rise in WTP values. Overall, simulations suggest that, without a rise in most people’s WTP, or policies that promote or require technologies, or unusually rapid reductions in technology costs, it is unlikely that the U.S. light-duty vehicle fleet’s technology mix will be anywhere near homogeneous by the year 2045.