The sky is falling: evidence of a negativity bias in the social transmission of information
The method of serial reproduction has revealed that the social transmission of information is characterized by the gradual transformation of the original message. This transformation results from the preferential survival of certain types of information and the resolution of ambiguity. Here we prese...
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| Published in | Evolution and human behavior Vol. 38; no. 1; pp. 92 - 101 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Elsevier Inc
01.01.2017
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| Subjects | |
| Online Access | Get full text |
| ISSN | 1090-5138 1879-0607 |
| DOI | 10.1016/j.evolhumbehav.2016.07.004 |
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| Abstract | The method of serial reproduction has revealed that the social transmission of information is characterized by the gradual transformation of the original message. This transformation results from the preferential survival of certain types of information and the resolution of ambiguity. Here we present evidence of a bias favoring the social transmission of negatively-valenced information across multiple transmission episodes. Ninety-two, four-person chains transmitted a story containing unambiguously positive and unambiguously negative story events, along with ambiguous story events that could be interpreted positively or negatively. Analysis using mixed-effects modeling revealed the preferential survival of unambiguously negative events over positive events, and the increasingly negative resolution of ambiguous events across successive transmission episodes. Contrary to predictions, elevated state anxiety did not enhance the social transmission of negatively-valenced information. We also found that the survival of unambiguously negative story events was positively correlated with the negative resolution of ambiguous story events, reflecting a general negativity-bias in the social transmission of information. |
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| AbstractList | Abstract The method of serial reproduction has revealed that the social transmission of information is characterized by the gradual transformation of the original message. This transformation results from the preferential survival of certain types of information and the resolution of ambiguity. Here we present evidence of a bias favoring the social transmission of negatively-valenced information across multiple transmission episodes. Ninety-two, four-person chains transmitted a story containing unambiguously positive and unambiguously negative story events, along with ambiguous story events that could be interpreted positively or negatively. Analysis using mixed-effects modelling revealed the preferential survival of unambiguously negative events over positive events, and the increasingly negative resolution of ambiguous events across successive transmission episodes. Contrary to predictions, elevated state anxiety did not enhance the social transmission of negatively-valenced information. We also found that the survival of unambiguously negative story events was positively correlated with the negative resolution of ambiguous story events, reflecting a general negativity-bias in the social transmission of information. The method of serial reproduction has revealed that the social transmission of information is characterized by the gradual transformation of the original message. This transformation results from the preferential survival of certain types of information and the resolution of ambiguity. Here we present evidence of a bias favoring the social transmission of negatively-valenced information across multiple transmission episodes. Ninety-two, four-person chains transmitted a story containing unambiguously positive and unambiguously negative story events, along with ambiguous story events that could be interpreted positively or negatively. Analysis using mixed-effects modeling revealed the preferential survival of unambiguously negative events over positive events, and the increasingly negative resolution of ambiguous events across successive transmission episodes. Contrary to predictions, elevated state anxiety did not enhance the social transmission of negatively-valenced information. We also found that the survival of unambiguously negative story events was positively correlated with the negative resolution of ambiguous story events, reflecting a general negativity-bias in the social transmission of information. |
| Author | Ellison, T. Mark Fay, Nicolas MacLeod, Colin Bebbington, Keely |
| Author_xml | – sequence: 1 givenname: Keely orcidid: 0000-0001-5427-0573 surname: Bebbington fullname: Bebbington, Keely organization: School of Psychology, University of Western Australia, Perth, WA, 6009, Australia – sequence: 2 givenname: Colin surname: MacLeod fullname: MacLeod, Colin organization: School of Psychology, University of Western Australia, Perth, WA, 6009, Australia – sequence: 3 givenname: T. Mark surname: Ellison fullname: Ellison, T. Mark organization: School of Psychology, University of Western Australia, Perth, WA, 6009, Australia – sequence: 4 givenname: Nicolas surname: Fay fullname: Fay, Nicolas email: nicolas.fay@gmail.com organization: School of Psychology, University of Western Australia, Perth, WA, 6009, Australia |
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| Keywords | Cultural selection Serial reproduction Cultural attraction Social transmission Anxiety Cultural evolution Negativity bias Serial Reproduction Cultural Attraction Negativity Bias Social Transmission Anxiety, Cultural Selection Cultural Evolution |
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| SubjectTerms | Anxiety Cultural attraction Cultural evolution Cultural selection Negativity bias Psychiatry Serial reproduction Social transmission |
| Title | The sky is falling: evidence of a negativity bias in the social transmission of information |
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