The sky is falling: evidence of a negativity bias in the social transmission of information

• Published in: Evolution and human behavior Vol. 38; no. 1; pp. 92 - 101
• Main Authors: Bebbington, Keely, MacLeod, Colin, Ellison, T. Mark, Fay, Nicolas
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.01.2017
• Subjects: Anxiety; Cultural attraction; Cultural evolution; Cultural selection; Negativity bias; Psychiatry; Serial reproduction; Social transmission; Cultural selection; Serial reproduction; Cultural attraction; Social transmission; Anxiety; Cultural evolution; Negativity bias; Serial Reproduction; Cultural Attraction; Negativity Bias; Social Transmission; Anxiety, Cultural Selection; Cultural Evolution
• ISSN: 1090-5138; 1879-0607
• DOI: 10.1016/j.evolhumbehav.2016.07.004

The method of serial reproduction has revealed that the social transmission of information is characterized by the gradual transformation of the original message. This transformation results from the preferential survival of certain types of information and the resolution of ambiguity. Here we present evidence of a bias favoring the social transmission of negatively-valenced information across multiple transmission episodes. Ninety-two, four-person chains transmitted a story containing unambiguously positive and unambiguously negative story events, along with ambiguous story events that could be interpreted positively or negatively. Analysis using mixed-effects modeling revealed the preferential survival of unambiguously negative events over positive events, and the increasingly negative resolution of ambiguous events across successive transmission episodes. Contrary to predictions, elevated state anxiety did not enhance the social transmission of negatively-valenced information. We also found that the survival of unambiguously negative story events was positively correlated with the negative resolution of ambiguous story events, reflecting a general negativity-bias in the social transmission of information.