Personal values, subjective well-being and destination-loyalty intention of international students

• Published in: SpringerPlus Vol. 5; no. 1; p. 720
• Main Authors: Jamaludin, N. L., Sam, D. L., Sandal, G. M., Adam, A. A.
• Format: Journal Article
• Language: English
• Published: Cham Springer International Publishing 14.06.2016; Springer Nature B.V
• Subjects: Humanities and Social Sciences; multidisciplinary; Science; Science (multidisciplinary); Social Sciences; Subjective well-being; Personal values; Destination-loyalty intention
• ISSN: 2193-1801; 2193-1801
• DOI: 10.1186/s40064-016-2439-3

What are the factors that predict international students’ destination-loyalty intention? This is the main question this paper addresses, using an online survey among 396 (short-term, N  = 182) and (long-term, N  = 214) international students at a Norwegian university. Structural equation model-AMOS was conducted to examine relationships among personal values, subjective well-being and destination-loyalty intentions. The results showed that: (1) universalism was positively related to subjective well-being for short-term students; and (2) subjective well-being was positively related to destination-loyalty intention for all groups. We found that relatively stable and happy individuals might be important for ensuring destination-loyalty intentions. Results also indicated that personal values that emphasize justice and equity are also important for short-term international students’ well-being.