Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users
E-mail is an efficient communication tool, but at the same time it is an efficient vehicle for Internet pollution in the form of spam-unsolicited, bulk e-mailings. Spam is a global phenomenon, and debate about possible means of controlling it is lively. Spammers impose a negative externality on user...
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Published in | Applied economics letters Vol. 13; no. 12; pp. 795 - 800 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
London
Taylor & Francis Group
10.10.2006
Taylor and Francis Journals Taylor & Francis LLC |
Series | Applied Economics Letters |
Subjects | |
Online Access | Get full text |
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Summary: | E-mail is an efficient communication tool, but at the same time it is an efficient vehicle for Internet pollution in the form of spam-unsolicited, bulk e-mailings. Spam is a global phenomenon, and debate about possible means of controlling it is lively. Spammers impose a negative externality on users. The volume of spam-type e-mail sent is above the social optimum and thus produces dead-weight. To solve the spam problem and evaluate spam-control measures, one needs to measure the disutility experienced by e-mail users who receive spam. The current study employs conjoint analysis of stated-preference data to estimate e-mail users' overall inconvenience cost attributable to spam. The results show the inconvenience cost of spam to be about 3.067 won (US$ 0.0026) per spam message. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 1350-4851 1466-4291 |
DOI: | 10.1080/13504850500425287 |