Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users

E-mail is an efficient communication tool, but at the same time it is an efficient vehicle for Internet pollution in the form of spam-unsolicited, bulk e-mailings. Spam is a global phenomenon, and debate about possible means of controlling it is lively. Spammers impose a negative externality on user...

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Bibliographic Details
Published inApplied economics letters Vol. 13; no. 12; pp. 795 - 800
Main Authors Kim, Yeonbae, Park, Yuri, Lee, Jeong-Dong, Lee, Jongsu
Format Journal Article
LanguageEnglish
Published London Taylor & Francis Group 10.10.2006
Taylor and Francis Journals
Taylor & Francis LLC
SeriesApplied Economics Letters
Subjects
Communication
Computers
Conjoint analysis
Costs
Data analysis
Economic analysis
Efficiency
Internet
Korea
Measurement
Messages
Spamming
Studies
Users
South Korea
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Summary:E-mail is an efficient communication tool, but at the same time it is an efficient vehicle for Internet pollution in the form of spam-unsolicited, bulk e-mailings. Spam is a global phenomenon, and debate about possible means of controlling it is lively. Spammers impose a negative externality on users. The volume of spam-type e-mail sent is above the social optimum and thus produces dead-weight. To solve the spam problem and evaluate spam-control measures, one needs to measure the disutility experienced by e-mail users who receive spam. The current study employs conjoint analysis of stated-preference data to estimate e-mail users' overall inconvenience cost attributable to spam. The results show the inconvenience cost of spam to be about 3.067 won (US$ 0.0026) per spam message.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
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ISSN:1350-4851
1466-4291
DOI:10.1080/13504850500425287