Expert opinion and brand reputation: an analysis from a French Cuban cigars guidebook

The role of expert opinion and its ability to reflect true quality are discussed. If the expert is theoretically expected to make objective decisions, the empirical evidence does not enable clear answers to be established. Using data from the 32 Cuban brands commercialized in France in the years 200...

Full description

Saved in:
Bibliographic Details
Published inApplied economics letters Vol. 13; no. 2; pp. 97 - 100
Main Authors Livat, Florine, Vaillant, Nicolas G.
Format Journal Article
LanguageEnglish
Published London Routledge 10.02.2006
Taylor and Francis Journals
Taylor & Francis LLC
SeriesApplied Economics Letters
Subjects
Applied economics
Brands
Cigars
Correlation analysis
Decision making
Economic models
Estimation
Experts
France
Opinions
Product quality
Quality standards
Studies
Tobacco
France
Cuba
Online AccessGet full text

Cover

More Information
Summary:The role of expert opinion and its ability to reflect true quality are discussed. If the expert is theoretically expected to make objective decisions, the empirical evidence does not enable clear answers to be established. Using data from the 32 Cuban brands commercialized in France in the years 2000 to 2003, we estimate experts' rating hedonic equations. Our results show that the quality of the cigar, measured with a note coded on a scale of 1 to 5, is independent of its price but is linked to its physical attributes. Moreover, these 'objective' characteristics play an increasing role over time. Finally, it appears that some brands are favourably considered.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:1350-4851
1466-4291
DOI:10.1080/13504850500390564