Empirical analysis of internet banking adoption in Vietnam

• Published in: Cogent economics & finance Vol. 9; no. 1; pp. 1 - 23
• Main Authors: Nguyen-Viet, Bang, Ngoc Huynh, Khanh
• Format: Journal Article
• Language: English
• Published: Abingdon Taylor & Francis 2021; Cogent; Taylor & Francis Ltd; Taylor & Francis Group
• Subjects: adoption of internet banking; Attitudes; Banking; consumer innovativeness; Consumers; Customers; Electronic banking; Email; Internet; internet banking; Interviews; Qualitative research; Quantitative analysis; Risk perception; technology acceptance model; Usefulness; Vietnam; Vietnam

This study defines and measures the key factors driving consumers' adoption of internet banking in Vietnam, and comprises both qualitative and quantitative research. Qualitative research was carried out through focus group discussions with 12 consumers, while quantitative research was conducted...