Innovation norms during COVID-19 and Indonesian hotel performance: Innovative energy use as a mediating variable

This study investigates the strategic effects of innovation norms-opportunity awareness and creative environment-to execute better innovative energy use and obtain better hotel performance during the COVID-19 outbreak. This exploration may shed light on the coping mechanism of hospitality business u...

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Bibliographic Details
Published inCogent business & management Vol. 10; no. 1; pp. 1 - 17
Main Authors Syariati, Alim, Syariati, Namla Elfa, Jafar, Rizka, Rusydi, Bahrul Ulum
Format Journal Article
LanguageEnglish
Published Abingdon Taylor & Francis 31.12.2023
Cogent
Taylor & Francis Ltd
Taylor & Francis Group
Subjects
Behavior
COVID-19
Energy
Energy Use
Halal food
Hotel Performance
Hotels & motels
innovation
Innovations
P18
Pandemics
Strategic management
Strategy
Tourism
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Summary:This study investigates the strategic effects of innovation norms-opportunity awareness and creative environment-to execute better innovative energy use and obtain better hotel performance during the COVID-19 outbreak. This exploration may shed light on the coping mechanism of hospitality business under the perspective of Resource-based Views. This study designed a survey, under the quantitative approach, to hotel managers in Makassar, Indonesia, resulting in a 204-response rate. The data was analyzed using the partial-least-square structural-equation modeling (PLS-SEM). The findings confirm the acceptance of all proposed hypotheses. Innovative norms-opportunity awareness and creative environment-are the foundation of executing energy-saving use in the organization. Finally, it mediates the relationship between innovation norms and hotel performance. This finding indicates the importance of green-innovative resources to mitigate the negative consequences of economic turbulence.
ISSN:2331-1975
2331-1975
DOI:10.1080/23311975.2023.2194119