Beyond terroir: territorial construction, hegemonic discourses, and French wine culture
Starting from the anthropological investigation of Burgundian viticulture, my article examines the major issues attached to the territorial construction of the French wine industry around the concept of terroir. It discusses the diverse strategic deployments of terroir encountered in Burgundian viti...
Saved in:
Published in | The Journal of the Royal Anthropological Institute Vol. 17; no. 4; pp. 685 - 705 |
---|---|
Main Author | |
Format | Journal Article |
Language | English |
Published |
Oxford, UK
Blackwell Publishing Ltd
01.12.2011
Blackwell Publishing Blackwell |
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | Starting from the anthropological investigation of Burgundian viticulture, my article examines the major issues attached to the territorial construction of the French wine industry around the concept of terroir. It discusses the diverse strategic deployments of terroir encountered in Burgundian viticulture since the 1990s by arguing that a paradigm shift has occurred from the geological argument to the recognition of the wine-grower as the mediator in the expression of terroir. Moreover, there is a tendency to use terroir as a local governance tool leading to homogeneity and rooted ness, while supplying a means for individuals in localities to respond to globalization. À partir de l'étude anthropologique de la viticulture en Bourgogne, l'auteure examine les principales questions liées à la construction territoriale de l'industrie viticole française autour de la notion de terroir. Elle présente les différents déploiements stratégiques de cette notion rencontrés dans la viticulture bourguignonne depuis les années 1990, et avance l'idée d'un changement paradigmatique avec le passage de l'argument géologique à la reconnaissance du viticulteur comme médiateur de l'expression du terroir. On observe en outre une tendance à utiliser le terroir comme outil de gouvernance locale, aboutissant à une homogénéité et à un enracinement tout en donnant aux villageois locaux les moyens de répliquer à la mondialisation. |
---|---|
Bibliography: | ark:/67375/WNG-D95J13DT-J ArticleID:JRAI1714 istex:820413FCD9E0CDC8F048F4A865F7A85FE96F3AB1 ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23 |
ISSN: | 1359-0987 1467-9655 |
DOI: | 10.1111/j.1467-9655.2011.01714.x |