Organisational change towards servitization: a theoretical framework

• Published in: Competitiveness review Vol. 27; no. 1; pp. 12 - 39
• Main Authors: Ziaee Bigdeli, Ali, Baines, Tim, Bustinza, Oscar F., Guang Shi, Victor
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 01.01.2017; Emerald Group Publishing Limited
• Subjects: Business models; Manufacturing; Organizational change; Research methodology; Organisational transformation; Servitization; Organisational change; Systematic literature review
• ISSN: 1059-5422; 2051-3143
• DOI: 10.1108/CR-03-2015-0015

Purpose The need for a holistic framework for studying organisational transformation towards Servitization is implicit. This is particularly relevant as Servitization demands consideration of both business model and organisational change. The purpose of this paper is, therefore, to provide an integrative framework that systematically captures and evaluate existing literature on Servitization. Design/methodology/approach The aim of the paper has been achieved through three main objectives; comprehensively examine the literature in organisational change management that would assist with the selection of the most effective evaluation framework, classify previous studies against the proposed framework through a systematic literature review methodology and analyse the selected papers and propose research questions/propositions based on the identified gaps. Findings Results indicate that there are two somewhat macro opportunities for the Servitization community, namely, stronger infusion of generic theory into the Servitization debate and exploring Servitization in action through the lens of the theoretical framework. Practical implications The findings of the paper demonstrate the gaps in the Servitization literature, which indeed require further theoretical/empirical research. Originality/value It is discussed the usefulness and practicality of viewing research contributions that are setting out to be either “descriptive” or “prescriptive”. Consequently, the authors have proposed several avenues for future research based on these two viewpoints.