Soap Operas and Sexual Activity: A Decade Later

Finds that soap operas analyzed in 1994 contain more frequent sexual incidence on an hourly average, both within the same soaps analyzed a decade earlier and even more so on two additional very popular soaps. Shows that the more frequent sex centers on physical intercourse, primarily among partners...

Full description

Saved in:
Bibliographic Details
Published inJournal of communication Vol. 46; no. 4; p. 153
Main Authors Greenberg, Bradley S, Busselle, Rick W
Format Journal Article
LanguageEnglish
Published 01.10.1996
Subjects
Communication Research
Sexuality
Soap Operas
Television
Television Research
Online AccessGet more information

Cover

More Information
Summary:Finds that soap operas analyzed in 1994 contain more frequent sexual incidence on an hourly average, both within the same soaps analyzed a decade earlier and even more so on two additional very popular soaps. Shows that the more frequent sex centers on physical intercourse, primarily among partners not married to anyone; and sexual activity is visual as well as verbal. (SR)
ISSN:0021-9916
DOI:10.1111/j.1460-2466.1996.tb01511.x