European Consumers Attitudes toward Ethnic Foods: Case of Date Fruits

This study focuses on the perception of ethnic foods by European consumers. The aim of this work is to enrich the literature on the analysis of consumer perception of ethnic foods by focusing on the socio-demographic characteristics of consumers, the possible role played by product attributes, psych...

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Published inFoods Vol. 11; no. 15; p. 2192
Main Authors El Hadad-Gauthier, Fatima, Monhoussou, Bleoussi Bernardin, Hammoudi, Abdelhakim, Perito, Maria Angela
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.08.2022
MDPI
Subjects
Agricultural sciences
Agriculture, economy and politics
Attitudes
Byproducts
Cognitive ability
Consumer behavior
Consumers
consumers’ attitude
date fruits
Economics and Finance
ethnic food
Fair trade
Food
Food quality
Food science
Fruits
Humanities and Social Sciences
Life Sciences
Logit models
organic foods
Perception
Perceptions
Traditional foods
willingness to pay
Italy
France
United States > US
China
Europe
FAIR TRADE
ITALIE
CONSENTEMENT A PAYER
QUALITY LABELS
ITALY
ALIMENT BIOLOGIQUE POUR HOMME
WILLINGNESS TO PAY
FRANCE
HUMAN FEEDING
COMMERCE EQUITABLE
LABEL DE QUALITE
FRUIT
ORGANIC FOODS
DATTE
DATES
COMPORTEMENT DU CONSOMMATEUR
PROVENANCE
ALIMENTATION HUMAINE
CONSUMER BEHAVIOUR
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Summary:This study focuses on the perception of ethnic foods by European consumers. The aim of this work is to enrich the literature on the analysis of consumer perception of ethnic foods by focusing on the socio-demographic characteristics of consumers, the possible role played by product attributes, psychographic characteristics, and willingness to pay for these products, specifically date fruits. We surveyed a representative sample of 1123 Italian and French consumers. Using an ordered logit model, we found that, as for any other product, geographical indication, region of production, organic character, and fair trade are attributes that individuals consider in their purchase decisions for ethnic foods. Similarly, country of origin is a source of quality for ethnic foods such as dates. The results reveal that women, more educated individuals, and Generation Z (younger individuals) have a higher willingness to pay for organic, fair trade, and GI-labeled ethnic foods. Finally, this willingness to pay is driven more by product knowledge than by cognitive closeness to the ethnic food.
Bibliography:ObjectType-Article-1
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ISSN:2304-8158
2304-8158
DOI:10.3390/foods11152192