Do consumers' attitudes and preferences determine their FAFH behavior? An application of the theory of planned behavior
American consumers spend almost half of their food dollars on food away from home (FAFH) despite potential harmful effects of eating out more frequently. This study examines how consumers' attitudes toward FAFH and their personal preferences influence their behavior of eating food away from hom...
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Published in | Agribusiness (New York, N.Y.) Vol. 27; no. 2; pp. 205 - 220 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Hoboken
Wiley Subscription Services, Inc., A Wiley Company
01.03.2011
John Wiley & Sons, Ltd Wiley Periodicals Inc |
Series | Agribusiness |
Subjects | |
Online Access | Get full text |
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Summary: | American consumers spend almost half of their food dollars on food away from home (FAFH) despite potential harmful effects of eating out more frequently. This study examines how consumers' attitudes toward FAFH and their personal preferences influence their behavior of eating food away from home. This study differs from previous work by using the Theory of Planned Behavior (TPB) to model consumers' FAFH behavior. Empirical testing of consumers' FAFH behavior reveals several interesting and important findings. Results show that negative attitudes toward FAFH reduced consumers' frequency of eating out, whereas the availability of healthy food, good service, and convenience in restaurants increased consumers' frequency of eating out. The policy implications of such study findings are discussed. [EconLit citations: D120]. |
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Bibliography: | http://dx.doi.org/10.1002/agr.20256 ark:/67375/WNG-PJKJTQFC-8 istex:CDE7706B52229F9E5F9A037EBDF048612057F9FD ArticleID:AGR20256 ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 0742-4477 1520-6297 |
DOI: | 10.1002/agr.20256 |