Inclusive Service Experience Management: a Framework from the Perspective of People with Visual Impairment
Originality/value--The proposed framework can be used as a brainstorming, planning, or check list tool for current or new services in existing businesses as well as for the creation of a new business from scratch. All categories are related to each other, which means that the consumption profile for...
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Published in | Revista brasileira de gestão de negócios Vol. 21; no. 4; pp. 813 - 838 |
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Main Authors | , , |
Format | Journal Article |
Language | English Portuguese |
Published |
São Paulo
Fundacao Escola de Comercio Alvares Penteado (FECAP)
01.10.2019
Centro Universitário FECAP, mantido pela Fundação Escola de Comericio Álvares Penteado (FECAP) Fundação Escola de Comércio Álvares Penteado |
Subjects | |
Online Access | Get full text |
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Summary: | Originality/value--The proposed framework can be used as a brainstorming, planning, or check list tool for current or new services in existing businesses as well as for the creation of a new business from scratch. All categories are related to each other, which means that the consumption profile for the service will directly impact on what kind of experiences could be provided, how the physical evidence needs to be thought out; what the standard service flow is like, and which options could be considered as a customized service. |
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ISSN: | 1806-4892 1983-0807 1983-0807 |
DOI: | 10.7819/rbgn.v21i5.4027 |