Women's perspectives on smoking and pregnancy and graphic warning labels

To explore women's knowledge, attitudes, and beliefs about adverse outcomes associated with smoking during pregnancy and which outcomes might motivate cessation; to explore reactions to graphic warnings depicting 2 adverse outcomes. Twelve focus groups were conducted with women of childbearing...

Full description

Saved in:
Bibliographic Details
Published inAmerican journal of health behavior Vol. 38; no. 5; p. 755
Main Authors Levis, Denise M, Stone-Wiggins, Brenda, O'Hegarty, Michelle, Tong, Van T, Polen, Kara N D, Cassell, Cynthia H, Council, Mary
Format Journal Article
LanguageEnglish
Published United States 01.09.2014
Subjects
Adult
Female
Focus Groups
Health Knowledge, Attitudes, Practice
Humans
Motivation
Pregnancy
Pregnancy Trimester, First
Pregnant Women - psychology
Product Labeling
Risk Factors
Smoking - legislation & jurisprudence
Smoking Cessation - psychology
Women's Health
Online AccessGet more information

Cover

More Information
Summary:To explore women's knowledge, attitudes, and beliefs about adverse outcomes associated with smoking during pregnancy and which outcomes might motivate cessation; to explore reactions to graphic warnings depicting 2 adverse outcomes. Twelve focus groups were conducted with women of childbearing age who were current smokers. Participants had low to moderate awareness of many outcomes and believed it was acceptable to smoke in the first trimester before knowledge of pregnancy. Perceived susceptibility to outcomes was low. Motivators included risk-focused information, especially serious risks to the baby (eg, stillbirth, SIDS). Graphic warnings produced strong reactions, especially the warning with a real photo. Despite barriers to reducing rates of smoking during pregnancy, educational information and photos depicting babies' risks could motivate women to quit.
ISSN:1945-7359
DOI:10.5993/AJHB.38.5.13