Consumer research and semiotics: Exploring the morphology of signs, symbols, and significance

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Bibliographic Details
Published inThe Journal of consumer research Vol. 13; no. 2
Main Author Mick, D.G
Format Journal Article
LanguageEnglish
Published 01.09.1986
Subjects
COMPORTAMIENTO DEL CONSUMIDOR
COMPORTEMENT DES CONSOMMATEURS
CONSUMER BEHAVIOUR
ETUDE DE MARCHE
INVESTIGACION
INVESTIGACION DE MERCADOS
RECHERCHE
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Bibliography:8727313
E73
ISSN:0093-5301
DOI:10.1086/209060