A personal recollection: IBM's unbundling of software and services

Many people believe that one pivotal event in the growth of the business software products market was IBM's decision, in 1969, to price its software and services separately from its hardware. The author's recollections shed light on the internal process and surrounding business climate tha...

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Bibliographic Details
Published inIEEE annals of the history of computing Vol. 24; no. 1; pp. 64 - 71
Main Author Grad, B.
Format Journal Article
LanguageEnglish
Published Los Alamitos, CA IEEE 01.01.2002
IEEE Computer Society
The Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subjects
Antitrust
Application software
Business
Climate
Computation
Computer aided manufacturing
Computer industry
Computer peripherals
Computer programs
Computers
Consent decrees
Costs
Customer services
Electromagnetism; electronics; electrotechnology
Electronics
Engineering
Hardware
History
History of science and technology
Market positioning
Marketing
Marketing and sales
Markets
Monopoly
Packaging
Physical sciences and techniques
Product lines
Sheds
Software
Software maintenance
Systems engineering
Systems engineering and theory
Task forces
USA
Sale
Trade
Recollection
Computer
Data processing
Computer industry
Service
Software
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Summary:Many people believe that one pivotal event in the growth of the business software products market was IBM's decision, in 1969, to price its software and services separately from its hardware. The author's recollections shed light on the internal process and surrounding business climate that led to IBM's decision.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:1058-6180
1934-1547
DOI:10.1109/85.988583