The sound of cooperation Musical influences on cooperative behavior

• Published in: Journal of organizational behavior Vol. 38; no. 3; pp. 372 - 390
• Main Authors: KNIFFIN, KEVIN M., YAN, JUBO, WANSINK, BRIAN, SCHULZE, WILLIAM D.
• Format: Journal Article
• Language: English
• Published: England Wiley (Variant) 01.03.2017; Wiley Periodicals Inc; John Wiley and Sons Inc
• Subjects: Atmosphere; Behavior; Consumer behavior; Cooperation; Decision making; Environmental aspects; experimental economics; Job performance; Music; Organizational behavior; Public goods; Research Article; Workplaces; experimental economics; music; organizational behavior; consumer behavior; cooperation
• ISSN: 0894-3796; 1099-1379
• DOI: 10.1002/job.2128

Music as an environmental aspect of professional workplaces has been closely studied with respect to consumer behavior while sparse attention has been given to its relevance for employee behavior. In this article, we focus on the influence of music upon cooperative behavior within decision-making groups. Based on results from two extended 20-round public goods experiments, we find that happy music significantly and positively influences cooperative behavior. We also find a significant positive association between mood and cooperative behavior. Consequently, while our studies provide partial support for the relevance of affect in relation to cooperation within groups, we also show an independently important function of happy music that fits with a theory of synchronous and rhythmic activity as a social lubricant. More generally, our findings indicate that music and perhaps other atmospheric variables that are designed to prime consumer behavior might have comparably important effects for employees and consequently warrant closer investigation.