Cultural Dimensions of Website Design and Content

The proposition that the technology of the Internet and Web offers a basis for culturally-neutral, computer-mediated communication was tested through a content analysis of 100 Mainland Chinese and American websites. It was found that the tools of the Internet and Web were neither fully neutral nor f...

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Bibliographic Details
Published inPrometheus (Saint Lucia, Brisbane, Qld.) Vol. 21; no. 1; pp. 75 - 84
Main Authors Zhao, Wenyong, Massey, Brian, Murphy, Jamie, Fang, Liu
Format Journal Article
LanguageEnglish
Published Taylor & Francis Group 01.03.2003
Taylor and Francis Journals
SeriesPrometheus
Subjects
Bias
China
China Internet Network Information Center
China: Culture
Communication
Communications technology
Comparative analysis
Content analysis
Cultural influences
Digital technology
Economics
Forecasting
Internet
Language
Technological change
Technology
Telecommunications
U.S.A
United States
United States: Culture
Website Content
Website Design
Websites
United States
China
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Summary:The proposition that the technology of the Internet and Web offers a basis for culturally-neutral, computer-mediated communication was tested through a content analysis of 100 Mainland Chinese and American websites. It was found that the tools of the Internet and Web were neither fully neutral nor fully specific to the websites' 'home' cultures. Cultural hybridisation and diffusion of innovation are suggested as alternative explanations.
Bibliography:Refereed article. Includes bibliographical references.
Prometheus; v.21 n.1 p.75-84; March 2003
Prometheus (St Lucia, Qld), v.21, no.1, Mar 2003: (75)-84
ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0810-9028
1470-1030
DOI:10.1080/0810902032000051027