The influence of sustainability orientation on entrepreneurial intentions — Investigating the role of business experience

Do individuals who are concerned by issues of sustainability also exhibit stronger entrepreneurial intentions? Given that existing imperfections in the market create numerous opportunities for entrepreneurship connected with sustainable development, adding individual sustainability orientation to mo...

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Bibliographic Details
Published inJournal of business venturing Vol. 25; no. 5; pp. 524 - 539
Main Authors Kuckertz, Andreas, Wagner, Marcus
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 01.09.2010
Elsevier
Elsevier Sequoia S.A
SeriesJournal of Business Venturing
Subjects
Entrepreneurial intention
Entrepreneurs
Entrepreneurship
Influence
Organization theory
Studies
Sustainability
Sustainability orientation
Sustainable development
Sustainable entrepreneurship
Sustainable entrepreneurship Sustainability orientation Entrepreneurial intention
Sustainable entrepreneurship
Entrepreneurial intention
Sustainability orientation
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Summary:Do individuals who are concerned by issues of sustainability also exhibit stronger entrepreneurial intentions? Given that existing imperfections in the market create numerous opportunities for entrepreneurship connected with sustainable development, adding individual sustainability orientation to models of entrepreneurial intention could increase their explanatory power. Based on survey data collected from engineering and business students and alumni of three universities, we provide evidence that entering sustainability orientation into the equation is actually meaningful. However, our findings suggest that the positive impact of sustainability orientation vanishes with business experience. Consequently, we suggest measures to nourish an evidently existing potential for sustainable entrepreneurship.
ISSN:0883-9026
1873-2003
DOI:10.1016/j.jbusvent.2009.09.001