The boomerang effect of brand personality congruency in a product-harm crisis
This research examines how personality congruency between brands and consumers affect consumers' attribution and brand evaluation in a product-harm crisis. Results show that the negative influence of a product-harm crisis on brand evaluation is stronger for consumers with high personality congr...
Saved in:
| Published in | Australian journal of management Vol. 45; no. 4; pp. 645 - 661 |
|---|---|
| Main Authors | , , |
| Format | Journal Article |
| Language | English |
| Published |
London, England
SAGE Publications
01.11.2020
Sage Publications Ltd |
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Abstract | This research examines how personality congruency between brands and consumers affect consumers' attribution and brand evaluation in a product-harm crisis. Results show that the negative influence of a product-harm crisis on brand evaluation is stronger for consumers with high personality congruency than for consumers with low personality congruency. Consumers with high personality congruency feel more disappointment, which leads to attribution toward internal factors of the company, blame toward the brand, and consequently lower purchase intentions. This research suggests that brand personality congruency, although generally assumed to have positive effects on brand evaluation, can have negative effects in a product-harm crisis. |
|---|---|
| AbstractList | This research examines how personality congruency between brands and consumers affect consumers' attribution and brand evaluation in a product-harm crisis. Results show that the negative influence of a product-harm crisis on brand evaluation is stronger for consumers with high personality congruency than for consumers with low personality congruency. Consumers with high personality congruency feel more disappointment, which leads to attribution toward internal factors of the company, blame toward the brand, and consequently lower purchase intentions. This research suggests that brand personality congruency, although generally assumed to have positive effects on brand evaluation, can have negative effects in a product-harm crisis. This research examines how personality congruency between brands and consumers affect consumers’ attribution and brand evaluation in a product-harm crisis. Results show that the negative influence of a product-harm crisis on brand evaluation is stronger for consumers with high personality congruency than for consumers with low personality congruency. Consumers with high personality congruency feel more disappointment, which leads to attribution toward internal factors of the company, blame toward the brand, and consequently lower purchase intentions. This research suggests that brand personality congruency, although generally assumed to have positive effects on brand evaluation, can have negative effects in a product-harm crisis.JEL Classification: M31 This research examines how personality congruency between brands and consumers affect consumers’ attribution and brand evaluation in a product-harm crisis. Results show that the negative influence of a product-harm crisis on brand evaluation is stronger for consumers with high personality congruency than for consumers with low personality congruency. Consumers with high personality congruency feel more disappointment, which leads to attribution toward internal factors of the company, blame toward the brand, and consequently lower purchase intentions. This research suggests that brand personality congruency, although generally assumed to have positive effects on brand evaluation, can have negative effects in a product-harm crisis. JEL Classification: M31 |
| Author | Jongan Choi Youjae Yi Tom Joonhwan Kim |
| Author_xml | – sequence: 1 givenname: Tom Joonhwan orcidid: 0000-0002-0491-0218 surname: Kim fullname: Kim, Tom Joonhwan email: tom.kim@neoma-bs.fr organization: NEOMA Business School, Reims, France – sequence: 2 givenname: Youjae surname: Yi fullname: Yi, Youjae organization: Business School, Seoul National University, Seoul, Korea – sequence: 3 givenname: Jongan surname: Choi fullname: Choi, Jongan organization: Department of Psychology, Kangwon National University, Chuncheon-si, Korea |
| BookMark | eNqFkUFvGyEQhVGVSnXc3ntEynmTGXaXXY5VlMaRXPWSnhEL7BprDS7gg_99sR2pVQ7uCcG8b-bN45bc-OAtIV8R7hG77gFqZL3gDEUvWmjFB7LAmnUVAwY3ZHEqV6f6J3Kb0hYAGWvZgvx43Vg6hLCzUfmJ2nG0OtMw0qHcDd3bmIJXs8tHqoOf4sF6faTOU0X3MZiDztVGxR3V0SWXPpOPo5qT_fJ2Lsmv70-vj6tq_fP55fHbutJNj7kSbauNEGPLTaeAdQOYXlhomUU0rO5wwFZx1THT1RYa4MI2oJgeamiYaaBekrtL3-Lh98GmLLfhEIvPJFnDsUEueF9UcFHpGFKKdpT76HYqHiWCPIUm34dWEP4O0S6r7ILPUbn5GlhdwKQm-9fNFb246OPOZanDPJfcy5i0VfmM1TVyqSaX9lmWP0RAZGV7gNP2q3_YN02yKuqNdH4M5-cQJ2mC-0-rPzyzqB8 |
| CitedBy_id | crossref_primary_10_2224_sbp_11586 crossref_primary_10_1057_s41262_023_00326_9 crossref_primary_10_1108_MIP_10_2022_0467 crossref_primary_10_1108_JPBM_10_2022_4193 crossref_primary_10_1080_08974438_2023_2291401 crossref_primary_10_1016_j_tourman_2022_104636 |
| Cites_doi | 10.1086/341576 10.1007/s11747-007-0022-8 10.1080/026999300402781 10.1037/0022-3514.46.1.44 10.1037/0022-3514.70.4.844 10.1177/0312896215599812 10.1509/jm.10.0414 10.1509/jmkr.2005.42.4.458 10.1023/A:1022927201433 10.1509/jmkr.37.2.215.18729 10.1080/00913367.1994.10673443 10.1177/009207038501300319 10.1177/002224298605000206 10.1108/03090569410055265 10.1207/s15327663jcp1403_12 10.1016/j.jcps.2011.05.005 10.1016/S0148-2963(02)00278-3 10.1177/109467059921007 10.1037/0022-3514.40.1.31 10.1177/002224378802500207 10.1016/j.jbusres.2006.05.006 10.1016/j.jcps.2015.02.004 10.1509/jmkg.73.6.18 10.1177/002224377100800401 10.1037/0022-3514.39.2.186 10.1080/02699930600859219 10.1016/j.jcps.2009.05.011 10.1007/s11747-007-0054-0 10.1509/jmr.12.0420 10.1086/697081 10.1086/208924 10.1086/209135 10.1177/0146167292185006 10.1086/697077 10.1509/jmkr.37.2.203.18734 10.1016/0167-4870(88)90029-3 10.1111/j.1475-6803.1986.tb00441.x 10.1509/jm.15.0535 10.1177/002224379903600104 10.1016/j.jbusres.2006.06.001 10.1016/j.jbusres.2013.12.007 10.1086/659039 10.1177/002224379703400304 10.1037/1082-989X.6.2.115 10.1287/opre.33.1.1 10.1080/10641734.2004.10505164 10.1016/j.jbusres.2011.07.031 10.1007/s11747-011-0278-x 10.1086/208978 10.2307/2393203 10.1177/0146167212445300 10.1007/978-1-4612-4948-1 10.1521/soco.2009.27.4.550 10.1016/j.ijresmar.2003.12.003 10.1509/jmkg.75.4.35 10.1086/317592 10.1037/0022-3514.40.4.650 10.1086/383419 10.1086/209086 10.1007/s11002-013-9250-5 10.1177/002224378001700405 |
| ContentType | Journal Article |
| Copyright | The Author(s) 2019 |
| Copyright_xml | – notice: The Author(s) 2019 |
| DBID | AAYXX CITATION 4T- |
| DOI | 10.1177/0312896219895059 |
| DatabaseName | CrossRef Docstoc |
| DatabaseTitle | CrossRef Docstoc |
| DatabaseTitleList | Docstoc CrossRef |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Business |
| EISSN | 1327-2020 |
| EndPage | 661 |
| ExternalDocumentID | 10_1177_0312896219895059 10.1177_0312896219895059 10.3316/agispt.20210112042000 |
| Genre | Marketing |
| GroupedDBID | ..I .2L 01A 0R~ 1~K 23N 2WC 31W 31X 4.4 54M 5GY 6J9 7RO 7WY 8FL 8R4 8R5 8VB AADIR AAJPV AAMGE AAPEO AATAA AAUIH AAZCK ABAWP ABCCA ABFXH ABJNI ABPNF ABQKF ABQPY ABQXT ACDXX ACFUR ACFZE ACGFO ACGFS ACHQT ACLZU ACOXC ACROE ACSIQ ACTQU ACUIR ADRRZ ADTOS AEDXQ AERDR AESZF AEUHG AEUIJ AEVPJ AEWDL AEWHI AFAZI AFKRG AFMOU AFQAA AGDVU AGKLV AGNWV AGUGZ AHWHD AIOMO AJUZI ALFTD ALMA_UNASSIGNED_HOLDINGS ANDLU ARTOV AUTPY AUVAJ AYPQM AZFZN B8T B8Z BDZRT BMVBW BPACV DG~ DV7 DV8 E3Z EBS EBU F8P FAL FHBDP FJD FJW GROUPED_ABI_INFORM_COMPLETE GROUPED_SAGE_PREMIER_JOURNAL_COLLECTION H13 HF~ HVGLF HZ~ IAO IEA IOF J8X JCYGO JOM K60 K6~ KGA M4V N95 N9A O9- P.B P2P Q1R Q2X Q7P QWB ROL RWL RXW S01 SCNPE SFC SSDHQ TAE TR2 U5U X6Y ZL0 AAQXI ACJER PQBIZ SAUOL -TM .2G 09Z 31S 31T 31V 8AI 8AO 8G5 AABXT AACKU AADUE AAGGD AAGLT AAKTJ AAMFR AANSI AAQDB AARIX AAWLO ABCJG ABEIX ABIDT ABKRH ABQDK ABRHV ABUJY ABUWG ABYTW ACAEP ACOFE ACRPL ACUFS ADDLC ADEBD ADEIA ADNMO ADNON ADPEE ADUKL ADYCS AEMOZ AEOBU AESMA AEXNY AFEET AFFNX AFKBI AFKRA AFUIA AFWMB AGNHF AGQPQ AHDMH AHHFK AHQJS AKVCP ARTTT ASPBG AVWKF AXJJW AZQEC B8O B8S BENPR BEZIV BPHCQ C1A CAG CBRKF CCGJY CCPQU CEADM COF DD0 DD~ DOPDO DWQXO EAZ EBE EBR EJD EMK FEDTE FRNLG GNUQQ GROUPED_ABI_INFORM_RESEARCH GUQSH IBB IPC ITC K1G KGS M0C M2O PHGZM PHGZT PQBZA PQQKQ PROAC Q7O Q7X S0X SASJQ ZPLXX ZPPRI ~32 ~8M AAYXX ACCVC AJGYC AMNSR CITATION 4T- AAPII AJVBE |
| ID | FETCH-LOGICAL-c481t-955cd99f56d7a027b0d89e052e11d2371b15a6a72d73e04069e40a2cb3042d403 |
| ISSN | 0312-8962 |
| IngestDate | Sat Jul 26 02:37:51 EDT 2025 Tue Jul 01 05:27:06 EDT 2025 Thu Apr 24 22:52:28 EDT 2025 Tue Jun 17 22:31:07 EDT 2025 Tue Jan 28 23:59:15 EST 2025 Wed Aug 28 03:30:45 EDT 2024 |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 4 |
| Keywords | disappointment brand personality Attribution product-harm crisis |
| Language | English |
| LinkModel | OpenURL |
| MergedId | FETCHMERGED-LOGICAL-c481t-955cd99f56d7a027b0d89e052e11d2371b15a6a72d73e04069e40a2cb3042d403 |
| Notes | AUSTRALIAN JOURNAL OF MANAGEMENT, Vol. 45, No. 4, Nov 2020, 645-661 Informit, Melbourne (Vic) ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 |
| ORCID | 0000-0002-0491-0218 |
| PQID | 2461416968 |
| PQPubID | 4491 |
| PageCount | 17 |
| ParticipantIDs | rmit_collectionsjats_10_3316_agispt_20210112042000 sage_journals_10_1177_0312896219895059 crossref_citationtrail_10_1177_0312896219895059 proquest_journals_2461416968 rmit_agispt_search_informit_org_doi_10_3316_agispt_20210112042000 crossref_primary_10_1177_0312896219895059 |
| ProviderPackageCode | CITATION AAYXX |
| PublicationCentury | 2000 |
| PublicationDate | 2020-11-01 |
| PublicationDateYYYYMMDD | 2020-11-01 |
| PublicationDate_xml | – month: 11 year: 2020 text: 2020-11-01 day: 01 |
| PublicationDecade | 2020 |
| PublicationPlace | London, England |
| PublicationPlace_xml | – name: London, England – name: Sydney |
| PublicationTitle | Australian journal of management |
| PublicationYear | 2020 |
| Publisher | SAGE Publications Sage Publications Ltd |
| Publisher_xml | – name: SAGE Publications – name: Sage Publications Ltd |
| References | Pruitt, Peterson 1986; 9 Siomkos, Kurzbard 1994; 28 Putrevu, Lord 1994; 23 Sirgy, Samli 1985; 13 Judd, Kenny, McClelland 2001; 6 Malhotra 1988; 9 Choi, Mattila 2008; 61 Trump 2014; 67 Johar, Sengupta, Aaker 2005; 42 Kassarjian 1971; 8 Park, John 2018; 3 Reimann, MacInnis, Folkes 2018; 3 Ahluwalia 2002; 29 Cheng, White, Chaplin 2012; 22 Kirmani 2009; 19 Cleeren, Dekimpe, Helsen 2008; 36 Aaker 1999; 36 Folkes, Kotsos 1986; 50 Bell 1985; 33 Dawar, Pillutla 2000; 37 Bagozzi, Yi, Phillips 1991; 36 Oliver 1980; 17 Gerbing, Anderson 1988; 25 Aaker 1997; 34 Weiner 2000; 27 Folkes 1988; 14 Birch 1994; 39 Folkes, Koletsky, Graham 1987; 13 Klein, Dawar 2004; 21 Magno, Cassia, Ugolini 2017; 42 Grégoire, Fisher 2008; 36 Grégoire, Tripp, Legoux 2009; 73 McAuley, Duncan, Russell 1992; 18 Pyszczynski, Greenberg 1981; 40 Yi 1990; 4 Batra, Homer 2004; 14 Carroll, Shepperd, Arkin 2009; 27 Wiggin, Yalch 2015; 25 Aguirre-Rodriguez, Bosnjak, Sirgy 2012; 65 Wan, Hui, Wyer 2011; 38 Cleeren, van Heerde, Dekimpe 2013; 77 Aaker, Fournier, Brasel 2004; 31 Zeelenberg, Pieters 2004; 57 Spears, Singh 2004; 26 Zeelenberg, Pieters 1999; 2 Spiller, Fitzsimons, Lynch 2013; 50 Malär, Krohmer, Hoyer 2011; 75 Kuppens, Van Mechelen, Smits 2007; 21 Wong, Weiner 1981; 40 Hastie 1984; 46 Weiner 1980; 39 Mangleburg, Sirgy, Grewal 1998; 13 Bagozzi, Yi 2012; 40 Zeelenberg, van Dijk, Manstead 2000; 14 Shepperd, Ouellette, Fernandez 1996; 70 Ahluwalia, Burnkrant, Unnava 2000; 37 Liu, Shankar, Yun 2017; 81 Kressmann, Sirgy, Herrmann 2006; 59 Germann, Grewal, Ross 2014; 25 Mowen 1980; 7 Lisjak, Lee, Gardner 2012; 38 Folkes 1984; 4 Sirgy 1982; 9 bibr35-0312896219895059 bibr43-0312896219895059 Epstein S (bibr19-0312896219895059) 1980 bibr18-0312896219895059 bibr60-0312896219895059 bibr51-0312896219895059 bibr27-0312896219895059 bibr5-0312896219895059 bibr28-0312896219895059 bibr42-0312896219895059 Oliver RL (bibr47-0312896219895059) 2015 Birch J (bibr11-0312896219895059) 1994; 39 bibr37-0312896219895059 Weiner B (bibr63-0312896219895059) 1980 bibr50-0312896219895059 bibr6-0312896219895059 Rosenberg M (bibr53-0312896219895059) 1986 bibr59-0312896219895059 bibr46-0312896219895059 bibr33-0312896219895059 bibr32-0312896219895059 bibr38-0312896219895059 bibr12-0312896219895059 bibr7-0312896219895059 bibr40-0312896219895059 bibr25-0312896219895059 Lecky P (bibr36-0312896219895059) 1945 bibr61-0312896219895059 Cohen J (bibr17-0312896219895059) 1988 bibr69-0312896219895059 bibr56-0312896219895059 bibr4-0312896219895059 Mowen JC (bibr44-0312896219895059) 1980; 7 bibr30-0312896219895059 bibr22-0312896219895059 bibr48-0312896219895059 bibr57-0312896219895059 bibr14-0312896219895059 bibr9-0312896219895059 bibr21-0312896219895059 bibr64-0312896219895059 bibr1-0312896219895059 Nunnally JC (bibr45-0312896219895059) 1994 bibr23-0312896219895059 bibr66-0312896219895059 bibr15-0312896219895059 bibr49-0312896219895059 bibr20-0312896219895059 bibr2-0312896219895059 bibr71-0312896219895059 bibr58-0312896219895059 bibr24-0312896219895059 bibr67-0312896219895059 bibr16-0312896219895059 bibr54-0312896219895059 bibr29-0312896219895059 bibr41-0312896219895059 bibr62-0312896219895059 bibr70-0312896219895059 bibr55-0312896219895059 bibr3-0312896219895059 bibr10-0312896219895059 bibr31-0312896219895059 Yi Y (bibr68-0312896219895059) 1990; 4 bibr34-0312896219895059 bibr8-0312896219895059 bibr13-0312896219895059 bibr65-0312896219895059 bibr39-0312896219895059 bibr52-0312896219895059 bibr26-0312896219895059 |
| References_xml | – volume: 4 start-page: 398 year: 1984 end-page: 409 article-title: Consumer reactions to product failure: An attributional approach publication-title: Journal of Consumer Research – volume: 37 start-page: 203 year: 2000 end-page: 214 article-title: Consumer response to negative publicity: The moderating role of commitment publication-title: Journal of Marketing Research – volume: 25 start-page: 186 year: 1988 end-page: 192 article-title: An updated paradigm for scale development incorporating unidimensionality and its assessment publication-title: Journal of Marketing Research – volume: 50 start-page: 74 year: 1986 end-page: 80 article-title: Buyers’ and sellers’ explanations for product failure: Who done it? publication-title: Journal of Marketing – volume: 70 start-page: 844 year: 1996 end-page: 855 article-title: Abandoning unrealistic optimism: Performance estimates and the temporal proximity of self-relevant feedback publication-title: Journal of Personality and Social Psychology – volume: 7 start-page: 519 year: 1980 end-page: 523 article-title: Further information on consumer perceptions of product recalls publication-title: Advances in Consumer Research – volume: 29 start-page: 270 year: 2002 end-page: 279 article-title: How prevalent is the negativity effect in consumer environments? publication-title: Journal of Consumer Research – volume: 33 start-page: 1 year: 1985 end-page: 27 article-title: Disappointment in decision making under uncertainty publication-title: Operations Research – volume: 3 start-page: 240 year: 2018 end-page: 254 article-title: Insights into the experience of brand betrayal: From what people say and what the brain reveals publication-title: Journal of the Association for Consumer Research – volume: 2 start-page: 86 year: 1999 end-page: 97 article-title: Comparing service delivery to what might have been: Behavioral responses to regret and disappointment publication-title: Journal of Service Research – volume: 23 start-page: 77 year: 1994 end-page: 91 article-title: Comparative and noncomparative advertising: Attitudinal effects under cognitive and affective involvement conditions publication-title: Journal of Advertising – volume: 31 start-page: 1 year: 2004 end-page: 16 article-title: When good brands do bad publication-title: Journal of Consumer Research – volume: 81 start-page: 30 year: 2017 end-page: 48 article-title: Crisis management strategies and the long-term effects of product recalls on firm value publication-title: Journal of Marketing – volume: 18 start-page: 566 year: 1992 end-page: 573 article-title: Measuring causal attributions: The revised causal dimension scale (CDSII) publication-title: Personality and Social Psychology Bulletin – volume: 14 start-page: 318 year: 2004 end-page: 330 article-title: The situational impact of brand image beliefs publication-title: Journal of Consumer Psychology – volume: 61 start-page: 24 year: 2008 end-page: 30 article-title: Perceived controllability and service expectations: Influences on customer reactions following service failure publication-title: Journal of Business Research – volume: 21 start-page: 689 year: 2007 end-page: 713 article-title: Individual differences in patterns of appraisal and anger experience publication-title: Cognition and Emotion – volume: 39 start-page: 31 year: 1994 end-page: 34 article-title: New factors in crisis planning and response publication-title: Public Relations Quarterly – volume: 28 start-page: 30 year: 1994 end-page: 41 article-title: The hidden crisis in product-harm crisis management publication-title: European Journal of Marketing – volume: 8 start-page: 409 year: 1971 end-page: 418 article-title: Personality and consumer behavior: A review publication-title: Journal of Marketing Research – volume: 40 start-page: 31 year: 1981 end-page: 38 article-title: Role of disconfirmed expectancies in the instigation of attributional processing publication-title: Journal of Personality and Social Psychology – volume: 14 start-page: 548 year: 1988 end-page: 565 article-title: Recent attribution research in consumer behavior: A review and new directions publication-title: Journal of Consumer Research – volume: 14 start-page: 521 year: 2000 end-page: 541 article-title: On bad decisions and disconfirmed expectancies: The psychology of regret and disappointment publication-title: Cognition & Emotion – volume: 59 start-page: 955 year: 2006 end-page: 964 article-title: Direct and indirect effects of self-image congruence on brand loyalty publication-title: Journal of Business Research – volume: 50 start-page: 277 year: 2013 end-page: 288 article-title: Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression publication-title: Journal of Marketing Research – volume: 19 start-page: 271 year: 2009 end-page: 275 article-title: The self and the brand publication-title: Journal of Consumer Psychology – volume: 21 start-page: 203 year: 2004 end-page: 217 article-title: Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis publication-title: International Journal of Research in Marketing – volume: 17 start-page: 460 year: 1980 end-page: 469 article-title: A cognitive model of the antecedents and consequences of satisfaction decisions publication-title: Journal of Marketing Research – volume: 39 start-page: 186 year: 1980 end-page: 200 article-title: A cognitive (attribution)-emotion-action model of motivated behavior: An analysis of judgments of help-giving publication-title: Journal of Personality and Social Psychology – volume: 22 start-page: 280 year: 2012 end-page: 288 article-title: The effects of self-brand connections on responses to brand failure: A new look at the consumer-brand relationship publication-title: Journal of Consumer Psychology – volume: 77 start-page: 58 year: 2013 end-page: 77 article-title: Rising from the ashes: How brands and categories can overcome product-harm crises publication-title: Journal of Marketing – volume: 13 start-page: 265 year: 1985 end-page: 291 article-title: A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status publication-title: Journal of the Academy of Marketing Science – volume: 37 start-page: 215 year: 2000 end-page: 226 article-title: Impact of product-harm crises on brand equity: The moderating role of consumer expectations publication-title: Journal of Marketing Research – volume: 73 start-page: 18 year: 2009 end-page: 32 article-title: When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance publication-title: Journal of Marketing – volume: 4 start-page: 68 year: 1990 end-page: 123 article-title: A critical review of consumer satisfaction publication-title: Review of Marketing – volume: 42 start-page: 458 year: 2005 end-page: 469 article-title: Two roads to updating brand personality impressions: Trait versus evaluative inferencing publication-title: Journal of Marketing Research – volume: 40 start-page: 8 year: 2012 end-page: 34 article-title: Specification, evaluation, and interpretation of structural equation models publication-title: Journal of the Academy of Marketing Science – volume: 36 start-page: 421 year: 1991 end-page: 458 article-title: Assessing construct validity in organizational research publication-title: Administrative Science Quarterly – volume: 27 start-page: 550 year: 2009 end-page: 578 article-title: Downward self-revision: Erasing possible selves publication-title: Social Cognition – volume: 27 start-page: 382 year: 2000 end-page: 387 article-title: Attributional thoughts about consumer behavior publication-title: Journal of Consumer Research – volume: 25 start-page: 459 year: 2015 end-page: 472 article-title: Whose fault is it? Effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes publication-title: Journal of Consumer Psychology – volume: 67 start-page: 1824 year: 2014 end-page: 1830 article-title: Connected consumers’ responses to negative brand actions: The roles of transgression self-relevance and domain publication-title: Journal of Business Research – volume: 57 start-page: 445 year: 2004 end-page: 455 article-title: Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services publication-title: Journal of Business Research – volume: 36 start-page: 247 year: 2008 end-page: 261 article-title: Customer betrayal and retaliation: When your best customers become your worst enemies publication-title: Journal of the Academy of Marketing Science – volume: 42 start-page: 161 year: 2017 end-page: 174 article-title: Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands? publication-title: Australian Journal of Management – volume: 13 start-page: 101 year: 1998 end-page: 113 article-title: The moderating effect of prior experience in consumers’ use of user-image based versus utilitarian cues in brand attitude publication-title: Journal of Business and Psychology – volume: 3 start-page: 175 year: 2018 end-page: 187 article-title: Developing brand relationships after a brand transgression: The role of implicit theories of relationships publication-title: Journal of the Association for Consumer Research – volume: 40 start-page: 650 year: 1981 end-page: 653 article-title: When people ask “why” questions, and the heuristics of attributional search publication-title: Journal of Personality and Social Psychology – volume: 38 start-page: 1120 year: 2012 end-page: 1132 article-title: When a threat to the brand is a threat to the self: The importance of brand identification and implicit self-esteem in predicting defensiveness publication-title: Personality and Social Psychology Bulletin – volume: 9 start-page: 1 year: 1988 end-page: 28 article-title: Self concept and product choice: An integrated perspective publication-title: Journal of Economic Psychology – volume: 26 start-page: 53 year: 2004 end-page: 66 article-title: Measuring attitude toward the brand and purchase intentions publication-title: Journal of Current Issues & Research in Advertising – volume: 34 start-page: 347 year: 1997 end-page: 356 article-title: Dimensions of brand personality publication-title: Journal of Marketing Research – volume: 38 start-page: 260 year: 2011 end-page: 277 article-title: The role of relationship norms in responses to service failures publication-title: Journal of Consumer Research – volume: 65 start-page: 1179 year: 2012 end-page: 1188 article-title: Moderators of the self-congruity effect on consumer decision-making: A meta-analysis publication-title: Journal of Business Research – volume: 36 start-page: 262 year: 2008 end-page: 270 article-title: Weathering product-harm crises publication-title: Journal of the Academy of Marketing Science – volume: 6 start-page: 115 year: 2001 end-page: 134 article-title: Estimating and testing mediation and moderation in within-subject designs publication-title: Psychological Methods – volume: 13 start-page: 534 year: 1987 end-page: 539 article-title: A field study of causal inferences and consumer reaction: The view from the airport publication-title: Journal of Consumer Research – volume: 9 start-page: 287 year: 1982 end-page: 300 article-title: Self-concept in consumer behavior: A critical review publication-title: Journal of Consumer Research – volume: 25 start-page: 179 year: 2014 end-page: 191 article-title: Product recalls and the moderating role of brand commitment publication-title: Marketing Letters – volume: 46 start-page: 44 year: 1984 end-page: 56 article-title: Causes and effects of causal attribution publication-title: Journal of Personality and Social Psychology – volume: 75 start-page: 35 year: 2011 end-page: 52 article-title: Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self publication-title: Journal of Marketing – volume: 36 start-page: 45 year: 1999 end-page: 57 article-title: The malleable self: The role of self-expression in persuasion publication-title: Journal of Marketing Research – volume: 9 start-page: 113 year: 1986 end-page: 122 article-title: Security prices reactions around product recall announcements publication-title: Journal of Financial Research – ident: bibr5-0312896219895059 doi: 10.1086/341576 – ident: bibr15-0312896219895059 doi: 10.1007/s11747-007-0022-8 – volume-title: Self-consistency: A Theory of Personality year: 1945 ident: bibr36-0312896219895059 – ident: bibr71-0312896219895059 doi: 10.1080/026999300402781 – ident: bibr28-0312896219895059 doi: 10.1037/0022-3514.46.1.44 – ident: bibr54-0312896219895059 doi: 10.1037/0022-3514.70.4.844 – volume-title: Statistical Power Analysis for the Behavioral Sciences year: 1988 ident: bibr17-0312896219895059 – ident: bibr40-0312896219895059 doi: 10.1177/0312896215599812 – ident: bibr16-0312896219895059 doi: 10.1509/jm.10.0414 – ident: bibr29-0312896219895059 doi: 10.1509/jmkr.2005.42.4.458 – ident: bibr43-0312896219895059 doi: 10.1023/A:1022927201433 – volume-title: Satisfaction: A Behavioral Perspective on the Consumer year: 2015 ident: bibr47-0312896219895059 – start-page: 81 volume-title: Personality: Basic Issues and Current Research year: 1980 ident: bibr19-0312896219895059 – ident: bibr18-0312896219895059 doi: 10.1509/jmkr.37.2.215.18729 – ident: bibr50-0312896219895059 doi: 10.1080/00913367.1994.10673443 – ident: bibr57-0312896219895059 doi: 10.1177/009207038501300319 – ident: bibr22-0312896219895059 doi: 10.1177/002224298605000206 – ident: bibr55-0312896219895059 doi: 10.1108/03090569410055265 – ident: bibr9-0312896219895059 doi: 10.1207/s15327663jcp1403_12 – ident: bibr13-0312896219895059 doi: 10.1016/j.jcps.2011.05.005 – ident: bibr70-0312896219895059 doi: 10.1016/S0148-2963(02)00278-3 – ident: bibr69-0312896219895059 doi: 10.1177/109467059921007 – ident: bibr51-0312896219895059 doi: 10.1037/0022-3514.40.1.31 – ident: bibr24-0312896219895059 doi: 10.1177/002224378802500207 – volume-title: Psychometric Theory year: 1994 ident: bibr45-0312896219895059 – ident: bibr14-0312896219895059 doi: 10.1016/j.jbusres.2006.05.006 – ident: bibr66-0312896219895059 doi: 10.1016/j.jcps.2015.02.004 – ident: bibr27-0312896219895059 doi: 10.1509/jmkg.73.6.18 – ident: bibr31-0312896219895059 doi: 10.1177/002224377100800401 – ident: bibr62-0312896219895059 doi: 10.1037/0022-3514.39.2.186 – ident: bibr35-0312896219895059 doi: 10.1080/02699930600859219 – ident: bibr32-0312896219895059 doi: 10.1016/j.jcps.2009.05.011 – volume: 7 start-page: 519 year: 1980 ident: bibr44-0312896219895059 publication-title: Advances in Consumer Research – ident: bibr26-0312896219895059 doi: 10.1007/s11747-007-0054-0 – ident: bibr59-0312896219895059 doi: 10.1509/jmr.12.0420 – ident: bibr48-0312896219895059 doi: 10.1086/697081 – ident: bibr56-0312896219895059 doi: 10.1086/208924 – ident: bibr21-0312896219895059 doi: 10.1086/209135 – ident: bibr39-0312896219895059 doi: 10.1177/0146167292185006 – ident: bibr52-0312896219895059 doi: 10.1086/697077 – ident: bibr6-0312896219895059 doi: 10.1509/jmkr.37.2.203.18734 – ident: bibr42-0312896219895059 doi: 10.1016/0167-4870(88)90029-3 – ident: bibr49-0312896219895059 doi: 10.1111/j.1475-6803.1986.tb00441.x – ident: bibr38-0312896219895059 doi: 10.1509/jm.15.0535 – ident: bibr2-0312896219895059 doi: 10.1177/002224379903600104 – ident: bibr34-0312896219895059 doi: 10.1016/j.jbusres.2006.06.001 – ident: bibr60-0312896219895059 doi: 10.1016/j.jbusres.2013.12.007 – ident: bibr61-0312896219895059 doi: 10.1086/659039 – ident: bibr1-0312896219895059 doi: 10.1177/002224379703400304 – ident: bibr30-0312896219895059 doi: 10.1037/1082-989X.6.2.115 – ident: bibr10-0312896219895059 doi: 10.1287/opre.33.1.1 – ident: bibr58-0312896219895059 doi: 10.1080/10641734.2004.10505164 – ident: bibr4-0312896219895059 doi: 10.1016/j.jbusres.2011.07.031 – ident: bibr7-0312896219895059 doi: 10.1007/s11747-011-0278-x – ident: bibr20-0312896219895059 doi: 10.1086/208978 – ident: bibr8-0312896219895059 doi: 10.2307/2393203 – ident: bibr37-0312896219895059 doi: 10.1177/0146167212445300 – ident: bibr64-0312896219895059 doi: 10.1007/978-1-4612-4948-1 – ident: bibr12-0312896219895059 doi: 10.1521/soco.2009.27.4.550 – ident: bibr33-0312896219895059 doi: 10.1016/j.ijresmar.2003.12.003 – volume-title: Human Motivation year: 1980 ident: bibr63-0312896219895059 – ident: bibr41-0312896219895059 doi: 10.1509/jmkg.75.4.35 – volume: 4 start-page: 68 year: 1990 ident: bibr68-0312896219895059 publication-title: Review of Marketing – volume-title: Conceiving the Self year: 1986 ident: bibr53-0312896219895059 – ident: bibr65-0312896219895059 doi: 10.1086/317592 – ident: bibr67-0312896219895059 doi: 10.1037/0022-3514.40.4.650 – ident: bibr3-0312896219895059 doi: 10.1086/383419 – ident: bibr23-0312896219895059 doi: 10.1086/209086 – ident: bibr25-0312896219895059 doi: 10.1007/s11002-013-9250-5 – volume: 39 start-page: 31 year: 1994 ident: bibr11-0312896219895059 publication-title: Public Relations Quarterly – ident: bibr46-0312896219895059 doi: 10.1177/002224378001700405 |
| SSID | ssj0012252 |
| Score | 2.2228549 |
| Snippet | This research examines how personality congruency between brands and consumers affect consumers' attribution and brand evaluation in a product-harm crisis.... This research examines how personality congruency between brands and consumers affect consumers’ attribution and brand evaluation in a product-harm crisis.... |
| SourceID | proquest crossref sage rmit |
| SourceType | Aggregation Database Enrichment Source Index Database Publisher |
| StartPage | 645 |
| SubjectTerms | Attribution (Social psychology) Brand name products Consumers Disappointment Evaluation Marketing |
| Title | The boomerang effect of brand personality congruency in a product-harm crisis |
| URI | http://search.informit.org/doi/10.3316/agispt.20210112042000 https://journals.sagepub.com/doi/full/10.1177/0312896219895059 https://www.proquest.com/docview/2461416968 |
| Volume | 45 |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3da9wwDDdbC2MvY5_stm74YQzGkTV2HCd5LGWjFG5scIX2KTixc01pk9KkFPbXT4qdj7t2W7eXcPgUJ7Z-kSVZkgn5IEORKRYbL8pj5QlllJfkWnpFwQoheZJpja6BxTd5cCQOj8PjyY4pZpe02ef85515Jf_DVWgDvmKW7D9wdugUGuA38BeuwGG43pvHoCWjXwkMfhuagdofWMCY_j_Rs8HqXV1dd2mWZTVXGJaFhV49LFw9B8HRlM1UTZ14QCalJS5uhcq4s5iX9cX8sK6r05sRayddmAAIkzM1YGf_tC6dy37lKJ3DAaxLtuZwsDtdd_sUAwbiNXHi1ViJGvDIw26mItdWkHTQEhP5Kd0_dimWtk77bSnf7TPj0_BhGPUFelwyrmhDnKEjTjdJH5JtDmYFyMXtvZPvPxbDvhNIN7vv5AYybmzvbvaxrsiM1klXiGEtLrBTVZZPyRNnY9A9C5hn5IGpnpNHfYrDC7IA3NABN9TihtYF7XBDJ7ihI25oWVFFp7ihFjcvydHXL8v9A88dq-HlImatl4RhrpOkCKWOlM-jzNdxYvyQG8Y0DyKWsVBJFXEdBcbHzGgjfMXzDD1fWvjBK7JV1ZV5TWiYcyGNVCoHvbrIMhUJMOeNDuLcFFqrGdnt5yjNXc15PPrkPGV9mfmNWZ2RT8Mdl7beyh9od_ppT93H0KRYHxGMjETGM4Kysk3Vqmwu29SuHKmtRwzN9dUqBUBh70HAZE_G0QkCRgiMFbSFGeEdMQrlLjSyas5U2_ztpo_I_PGdfjeAN_clfEsej1_iDtlqgfPvQBlus_cOwb8AA2irNw |
| linkProvider | SAGE Publications |
| linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMw1V3LbtQwFL0qUwnYlLeYUsALQGKRNnYcJ16wqIBqSjsVSK1UVsavjAZQZtQEofJH_ZV-Fdd5zKhFPDZdsExkW7bvw_fax8cAz0TKjaa5jzKb64hrryNpnYiKghZcMGmcC1sD4wMxOuLvjtPjFTjr78J0M1htBlgV9qhx1gvrDkxJCXpUKVjA-uDqLTs85Z4__Y7ZWvVq9w2K9jljO28PX4-i7kGByPKc1pFMU-ukLFLhMo35mIldLn2cMk-pY0lGDU210BlzWeLjcCfU81gza0LO73icYLvXYDUPJJwDWN3--P7DeHFkgYbRHllQdDHYweWZ6C99vrgGLgPb5g7_BUhZs8rt3ILzfn5acMuXzW81Ts2PS9SR_8UE3oa1LtYm261x3IEVX96F6z3U_x6M0UYIZhlhX66ckBbaQmYFMfjtyHyZpxA7KycnAXN-SqYl0WTeEuVGgfiboOOtptV9OLqSwTyAQTkr_UMgqWVceKG1xfiyMEZnHNNa75Lc-sI5PYStXuDKdtzr4QmQr4r2dOuXpDKEl4sa85Z35A9lN3odUr34VeAJxGBbinwIwWfUSk-m1bxWrbhVy8uLv2cnE4X6EVpPEir6YixsBmAwjmPFVXMIrCkcnFMDESyrz7qu_lbpRVDCZZ9-N4D1fy34FG6MDsf7an_3YO8R3GRh76O5F7oBgxq14DEGiLV50pkmgU9Xrcw_AXFTYuY |
| linkToPdf | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMw1V1Lb9QwEB6VVqq48EZsKeADIHFIN3YcJzlwqCirlrJVkahUTsaxndVClY2aIFT-E3-F38RMHl21iMelB46JbGtsz9PzeQzwVMUyNzz1QWJTE0jjTZBZp4Ki4IVUIsudo6OB6YHaPZJvjuPjFfg-3IXpV7DeIlgVUtQqa5LuyhXjPsc4RkbEOEEJwvugBc96TOW-P_uKEVv9cm8Ht_eZEJPX71_tBv2jAoGVKW-CLI6ty7IiVi4xGJPloUszH8bCc-5ElPCcx0aZRLgk8iHdC_UyNMLmFPc7GUY47jVYQ7tI_tja9ofDd9PztAUKR5e24KhmkMBlXvQXmi_awaVz297jvwAray3d5Cb8GNaoA7h83vrS4PJ8u1Q-8r9ZxFtwo_e52XYnJLdhxZd3YH2A_N-FKcoKw2iDzufKGesgLmxRsBy_HauW8Qqzi3J2StjzMzYvmWFVVzA3oALgDBVwPa_vwdGVTOY-rJaL0j8AFlshlVfGWPQzizw3icTw1rsotb5wzoxgPGy6tn0NdnoK5ETzoez6pV0ZwYvzHlVXf-QPbTcHPtIDC2iqF4hOd6bSEZDuaLSZzeuq0d12664-L_5enM408giNHkVcDc0EHQqgU45zRes5AtE2JiXVQgXL-pNp6r91ek6MuKTpdxPY-NeGT2D9cGei3-4d7D-E64KOQNrroZuw2iATPEI_sckf99LJ4ONV8_JPVYBlWw |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+boomerang+effect+of+brand+personality+congruency+in+a+product-harm+crisis&rft.jtitle=Australian+journal+of+management&rft.au=Kim%2C+Tom+Joonhwan&rft.au=Yi%2C+Youjae&rft.au=Choi%2C+Jongan&rft.date=2020-11-01&rft.pub=SAGE+Publications&rft.issn=0312-8962&rft.eissn=1327-2020&rft.volume=45&rft.issue=4&rft.spage=645&rft.epage=661&rft_id=info:doi/10.1177%2F0312896219895059&rft.externalDocID=10.1177_0312896219895059 |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0312-8962&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0312-8962&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0312-8962&client=summon |