APA (7th ed.) Citation

Kim, T. J., Yi, Y., & Choi, J. (2020). The boomerang effect of brand personality congruency in a product-harm crisis. Australian journal of management, 45(4), 645-661. https://doi.org/10.1177/0312896219895059

Chicago Style (17th ed.) Citation

Kim, Tom Joonhwan, Youjae Yi, and Jongan Choi. "The Boomerang Effect of Brand Personality Congruency in a Product-harm Crisis." Australian Journal of Management 45, no. 4 (2020): 645-661. https://doi.org/10.1177/0312896219895059.

MLA (9th ed.) Citation

Kim, Tom Joonhwan, et al. "The Boomerang Effect of Brand Personality Congruency in a Product-harm Crisis." Australian Journal of Management, vol. 45, no. 4, 2020, pp. 645-661, https://doi.org/10.1177/0312896219895059.