Determinants of the Intention to Protect Personal Information among Facebook Users

This study aimed to examine predictors of the intention to protect personal information on Facebook. We conducted an online survey of 679 Facebook users in the Republic of Korea. The findings of this study showed that usefulness and ease of use had significant effects on attitudes toward protection...

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Bibliographic Details
Published inETRI journal Vol. 40; no. 1; pp. 146 - 155
Main Authors Chon, Bum Soo, Lee, Jeong‐Ki, Jeong, HyeonJu, Park, Jowon, Park, Jonghwa
Format Journal Article
LanguageEnglish
Published Electronics and Telecommunications Research Institute (ETRI) 01.02.2018
한국전자통신연구원
Subjects
Facebook
Information protection
Intention to protect personal information
SNS privacy
전자/정보통신공학
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Summary:This study aimed to examine predictors of the intention to protect personal information on Facebook. We conducted an online survey of 679 Facebook users in the Republic of Korea. The findings of this study showed that usefulness and ease of use had significant effects on attitudes toward protection behavior. The results also revealed that risk factors (privacy risk severity and vulnerability) had significant effects on protective behaviors. Based on our findings, we discussed the information protection of privacy on Facebook.
Bibliography:https://doi.org/10.4218/etrij.2017-0082
ISSN:1225-6463
2233-7326
DOI:10.4218/etrij.2017-0082