An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model

Ride-sharing has received great attention recently and is considered to be a sustainable transportation mode. Understanding the determinants of the consumers’ intention to use ride-sharing services is critical to promote such services. In this research, an extended technology acceptance model is use...

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Bibliographic Details
Published inTransportation (Dordrecht) Vol. 47; no. 1; pp. 397 - 415
Main Authors Wang, Yu, Wang, Shanyong, Wang, Jing, Wei, Jiuchang, Wang, Chenglin
Format Journal Article
LanguageEnglish
Published New York Springer US 01.02.2020
Springer Nature B.V
Subjects
Acceptance
Consumer studies
Consumers
Economic Geography
Economics
Economics and Finance
Empirical analysis
Engineering Economics
Environmental awareness
Innovation/Technology Management
Logistics
Marketing
Model testing
Motivation
Organization
Questionnaires
Regional/Spatial Science
Ride sharing services
Risk perception
Sustainable transportation
Technology
Technology Acceptance Model
Technology utilization
Transportation
Usefulness
Perceived risk
Technology acceptance model
Ride-sharing services
Personal innovativeness
Environmental awareness
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Summary:Ride-sharing has received great attention recently and is considered to be a sustainable transportation mode. Understanding the determinants of the consumers’ intention to use ride-sharing services is critical to promote such services. In this research, an extended technology acceptance model is used as a theoretical research framework. This extension was implemented by incorporating three new constructs: personal innovativeness, environmental awareness, and perceived risk. The model was empirically tested using questionnaire survey data collected from 426 participants. The results indicate that personal innovativeness, environmental awareness, and perceived usefulness are positively associated with consumers’ intention to use ride-sharing services, while perceived risk is negatively associated with the intention and perceived usefulness. The analysis shows that, contrary to our expectations, the perceived ease of use has no significant effect on intention to use ride-sharing services. In addition, personal innovativeness is positively related to perceived usefulness and perceived ease of use but negatively related to perceived risk. Based on these results, implications for practice and suggestions for further research are discussed.
ISSN:0049-4488
1572-9435
DOI:10.1007/s11116-018-9893-4