Technology roadmapping (TRM) and strategic alignment for an applied research centre: a case study with methodological contributions

• Published in: R & D management Vol. 45; no. 5; pp. 474 - 486
• Main Authors: Loyarte, Edurne, Posada, Jorge, Gaines, Seán, Rajasekharan, Shabs, Olaizola, Igor G., Otaegui, Oihana, Linaza, María Teresa, Oyarzun, David, del Pozo, Arantza, Marcos, Gorka, Florez, Julian
• Format: Journal Article
• Language: English
• Published: Oxford Blackwell Publishing Ltd 01.11.2015; Wiley-Blackwell
• Subjects: Case studies; Competitive advantage; Management theory; R&D; Research & development; Research centers; Strategic management; Studies; Technological planning

Technology roadmapping provides a strategic tool to help companies develop an outside‐in view and challenge their current competitive perspectives. In this paper, the authors describe the roadmapping process, which is aligned, with the research and development (R&D) strategy of an applied resear...