Technology roadmapping (TRM) and strategic alignment for an applied research centre: a case study with methodological contributions
Technology roadmapping provides a strategic tool to help companies develop an outside‐in view and challenge their current competitive perspectives. In this paper, the authors describe the roadmapping process, which is aligned, with the research and development (R&D) strategy of an applied resear...
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Published in | R & D management Vol. 45; no. 5; pp. 474 - 486 |
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Main Authors | , , , , , , , , , , |
Format | Journal Article |
Language | English |
Published |
Oxford
Blackwell Publishing Ltd
01.11.2015
Wiley-Blackwell |
Subjects | |
Online Access | Get full text |
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Summary: | Technology roadmapping provides a strategic tool to help companies develop an outside‐in view and challenge their current competitive perspectives. In this paper, the authors describe the roadmapping process, which is aligned, with the research and development (R&D) strategy of an applied research centre. This process is based in an adapted combination of state‐of‐the‐art methodologies, and as a result, the case study shows interesting findings in terms of R&D strategy, technology strategy and roadmapping processes and methodology. |
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Bibliography: | ArticleID:RADM12098 ark:/67375/WNG-7LZC6877-7 istex:343845C4FAC24C2D5D513470ACD46D1299C3DF39 ObjectType-Case Study-2 SourceType-Scholarly Journals-1 content type line 14 ObjectType-Report-1 |
ISSN: | 0033-6807 1467-9310 |
DOI: | 10.1111/radm.12098 |