Exploring the key success factors of films: a survival analysis approach

This paper investigates the key factors that contribute to the success of movies. By using sentiment and survival analysis, this study classified 1,038 movies according to the customer comments and movie characteristics and compared the number of screening days, the primary measure of success of mov...

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Bibliographic Details
Published inService business Vol. 15; no. 4; pp. 613 - 638
Main Authors Kim, Ahyun, Trimi, Silvana, Lee, Sang-Gun
Format Journal Article
LanguageEnglish
Published Berlin/Heidelberg Springer Berlin Heidelberg 01.12.2021
Springer Nature B.V
Subjects
Business and Management
Empirical
Empirical Article
Human Resource Management
Management
Motion pictures
Success
Survival analysis
Screening Days
Sentiment Analysis
Customer Reviews
Key Factors of Movie Success
Film Characteristics
Survival Analysis
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Summary:This paper investigates the key factors that contribute to the success of movies. By using sentiment and survival analysis, this study classified 1,038 movies according to the customer comments and movie characteristics and compared the number of screening days, the primary measure of success of movies, between the groups. Based on the analysis of film reviews (i.e., positive, negative, and neutral), screening days showed significant differences between (1) the positive and neutral groups, negative and neutral groups, (2) the density (|positive—negative comments|) of the positive and negative groups, (3) drama and action, drama and comedy, (4) domestic and foreign films, (5) G-Rated and R-Rated, R-Rated and X-rated films.
ISSN:1862-8516
1862-8508
DOI:10.1007/s11628-021-00460-x