Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects

• Published in: Journal of world business : JWB Vol. 53; no. 2; pp. 194 - 208
• Main Authors: Grappi, Silvia, Romani, Simona, Bagozzi, Richard P.
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.02.2018
• Subjects: Consumer sentiment; Location strategy; Market segmentation; Measurement and scale development; Reshoring; Consumer sentiment; Market segmentation; Measurement and scale development; Reshoring; Location strategy

Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the compa...