Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects

Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the compa...

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Bibliographic Details
Published inJournal of world business : JWB Vol. 53; no. 2; pp. 194 - 208
Main Authors Grappi, Silvia, Romani, Simona, Bagozzi, Richard P.
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.02.2018
Subjects
Consumer sentiment
Location strategy
Market segmentation
Measurement and scale development
Reshoring
Consumer sentiment
Market segmentation
Measurement and scale development
Reshoring
Location strategy
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Summary:Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the company decision process in this context. We develop a Consumer Reshoring Sentiment (CRS) scale through multiple studies conducted on consumers (total=1149) in two countries. Our findings reveal: six demand-based drivers that compose CRS; a link between CRS and consumer willingness to reward the reshoring company; and the effectiveness of CRS in segmenting and targeting the market.
ISSN:1090-9516
DOI:10.1016/j.jwb.2017.11.001