Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects
Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the compa...
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Published in | Journal of world business : JWB Vol. 53; no. 2; pp. 194 - 208 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Elsevier Inc
01.02.2018
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Subjects | |
Online Access | Get full text |
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Abstract | Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the company decision process in this context. We develop a Consumer Reshoring Sentiment (CRS) scale through multiple studies conducted on consumers (total=1149) in two countries. Our findings reveal: six demand-based drivers that compose CRS; a link between CRS and consumer willingness to reward the reshoring company; and the effectiveness of CRS in segmenting and targeting the market. |
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AbstractList | Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the company decision process in this context. We develop a Consumer Reshoring Sentiment (CRS) scale through multiple studies conducted on consumers (total=1149) in two countries. Our findings reveal: six demand-based drivers that compose CRS; a link between CRS and consumer willingness to reward the reshoring company; and the effectiveness of CRS in segmenting and targeting the market. |
Author | Bagozzi, Richard P. Romani, Simona Grappi, Silvia |
Author_xml | – sequence: 1 givenname: Silvia surname: Grappi fullname: Grappi, Silvia email: silvia.grappi@unimore.it organization: Department of Economics “Marco Biagi”, University of Modena and Reggio Emilia, viale Berengario 51, 41121 Modena, Italy – sequence: 2 givenname: Simona surname: Romani fullname: Romani, Simona email: sromani@luiss.it organization: Department of Business and Management, LUISS Guido Carli, Viale Romania, 32, 00197 Roma, Italy – sequence: 3 givenname: Richard P. surname: Bagozzi fullname: Bagozzi, Richard P. email: bagozzi@umich.edu organization: Stephen M. Ross School of Business, The University of Michigan, 701 Tappan Street, Ann Arbor, MI, United States |
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Keywords | Consumer sentiment Market segmentation Measurement and scale development Reshoring Location strategy |
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Snippet | Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side... |
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StartPage | 194 |
SubjectTerms | Consumer sentiment Location strategy Market segmentation Measurement and scale development Reshoring |
Title | Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects |
URI | https://dx.doi.org/10.1016/j.jwb.2017.11.001 |
Volume | 53 |
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