Social networks in cultural industries

Although cultural industries can benefit from social networks in many ways, few Spanish studies examine the extent to which firms within this economic sector actually use such networks. This study's objective is to investigate the role of online social networks in Spanish cultural firms. The st...

Full description

Saved in:
Bibliographic Details
Published inJournal of business research Vol. 68; no. 4; pp. 823 - 828
Main Authors Gonzalez, Reyes, Llopis, Juan, Gasco, Jose
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 01.04.2015
Elsevier Sequoia S.A
Subjects
Creative industries
Cultural industries
Cultural industry
Delphi method
Internet
Management theory
Motivation
Online social networks
Organizational behaviour
Profitability
Social networks
Spain
Studies
Western Europe
Spain
Cultural industries
Delphi method
Online social networks
Spain
Online AccessGet full text

Cover

More Information
Summary:Although cultural industries can benefit from social networks in many ways, few Spanish studies examine the extent to which firms within this economic sector actually use such networks. This study's objective is to investigate the role of online social networks in Spanish cultural firms. The study begins with a literature review on cultural industries and social networks. Then the study proceeds to a Delphi analysis that draws upon experts' opinions. Results reveal a predominance of utilitarian uses over expressive ones, as well as an overriding use of proactive motivations rather than reactive ones within the context of cultural firms' use of social networks. The study confirms the profitability of these networks and the transfer of influence or power from providers to the consumers of cultural goods and services.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2014.11.035