A model for Web adoption

This paper introduces a model for Web adoption and examines the characteristics of different level Web sites in terms of their features. The results indicate that the extent of the features tends to increase when the Web adoption progresses from lower to higher level. Two broad Web site categories c...

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Bibliographic Details
Published inInformation & management Vol. 41; no. 4; pp. 457 - 468
Main Authors Teo, Thompson S.H., Pian, Yujun
Format Journal Article
LanguageEnglish
Published Amsterdam Elsevier B.V 01.03.2004
Elsevier Science
Elsevier Sequoia S.A
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Summary:This paper introduces a model for Web adoption and examines the characteristics of different level Web sites in terms of their features. The results indicate that the extent of the features tends to increase when the Web adoption progresses from lower to higher level. Two broad Web site categories can be identified: informational and transactional Web sites. Proactive business strategy, firm size, and competitive advantage are found to be positively related to Web adoption level. Implications of these results are discussed.
ISSN:0378-7206
1872-7530
DOI:10.1016/S0378-7206(03)00084-3