A model for Web adoption
This paper introduces a model for Web adoption and examines the characteristics of different level Web sites in terms of their features. The results indicate that the extent of the features tends to increase when the Web adoption progresses from lower to higher level. Two broad Web site categories c...
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Published in | Information & management Vol. 41; no. 4; pp. 457 - 468 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Amsterdam
Elsevier B.V
01.03.2004
Elsevier Science Elsevier Sequoia S.A |
Subjects | |
Online Access | Get full text |
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Summary: | This paper introduces a model for Web adoption and examines the characteristics of different level Web sites in terms of their features. The results indicate that the extent of the features tends to increase when the Web adoption progresses from lower to higher level. Two broad Web site categories can be identified: informational and transactional Web sites. Proactive business strategy, firm size, and competitive advantage are found to be positively related to Web adoption level. Implications of these results are discussed. |
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ISSN: | 0378-7206 1872-7530 |
DOI: | 10.1016/S0378-7206(03)00084-3 |