Scenarios and creativity: Thinking in new boxes

To be creative and make change happen, leaders must do more than simply ‘think outside the box’, as the traditional business manuals suggest, using the popular American expression. After all, the space outside the box is infinitely expansive. Moreover, there can be no guarantee that a solution to th...

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Bibliographic Details
Published inTechnological forecasting & social change Vol. 77; no. 9; pp. 1506 - 1512
Main Authors de Brabandere, Luc, Iny, Alan
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 01.11.2010
Elsevier Science Ltd
Subjects
Boxes
Boxes (containers)
Business
Creativity
Executives
Expansion
Expressway to Scenarios
Expressways
Forecasting
Impact analysis
Management theory
Manuals
Mathematical models
Perception
Prospective approach
Scenarios
Strategic planning
Studies
Prospective approach
Scenarios
Perception
Expressway to Scenarios
Creativity
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Summary:To be creative and make change happen, leaders must do more than simply ‘think outside the box’, as the traditional business manuals suggest, using the popular American expression. After all, the space outside the box is infinitely expansive. Moreover, there can be no guarantee that a solution to the problem will be found. The answer: ‘Think in new boxes.’ This requires developing the right new box; in other words, useful new models, a helpful new approach to a problem. That is the real art of practical creativity. This short article outlines the approach ( Thinking in New Boxes) and its application to classic scenario planning with a few examples. The authors also present the ‘Expressway to Scenarios’, an approach that wins in impact and practicality what it loses in deep analysis, by having top executives involved in key steps.
Bibliography:ObjectType-Article-1
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content type line 23
ISSN:0040-1625
1873-5509
DOI:10.1016/j.techfore.2010.07.003