Consumers' coping strategies when they feel negative emotions in the face of forced deconsumption during the Covid-19 pandemic lockdowns

This paper explores consumers' coping strategies when they feel negative emotions due to forced deconsumption during the Covid-19 pandemic lockdowns. The tool used for data collection is the questionnaire. It was made using the LimeSurvey software. A total of 621 complete observations were anal...

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Published inFrontiers in psychology Vol. 13; p. 1018290
Main Authors Ertz, Myriam, Tandon, Urvashi, Yao Quenum, Gautier G, Salem, Mohammed, Sun, Shouheng
Format Journal Article
LanguageEnglish
Published Switzerland Frontiers Media S.A 29.11.2022
Subjects
coping
COVID-19
deconsumption
emotions
lockdown
pandemic
Psychology
COVID-19
questionnaire
emotions
lockdown
survey
deconsumption
pandemic
coping
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Summary:This paper explores consumers' coping strategies when they feel negative emotions due to forced deconsumption during the Covid-19 pandemic lockdowns. The tool used for data collection is the questionnaire. It was made using the LimeSurvey software. A total of 621 complete observations were analyzed. The findings demonstrate that anger positively influences the activation of seeking social support, mental disengagement, and confrontive coping strategies. Besides, disappointment activates mental disengagement but only marginally confrontive coping and not behavioral disengagement. Furthermore, regret is positively related to confrontive coping, behavioral disengagement, acceptance, and positive reinterpretation. Finally, worry positively impacts behavioral disengagement, self-control, seeking social support, mental disengagement, and planful problem-solving. The study's originality lies in its investigation of consumers' coping strategies when experiencing negative emotions due to forced deconsumption in the context of the Covid-19 pandemic.
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This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology
Edited by: Dawei Wang, Shandong Normal University, China
Reviewed by: Kaihua Zhang, Shandong Normal University, China; Lijun Zhao, Liaocheng University, China
ISSN:1664-1078
1664-1078
DOI:10.3389/fpsyg.2022.1018290