From experiential psychology to consumer experience

We comment on Gilovich and colleagues' program of research on happiness resulting from experiential versus material purchases, and critique these authors' interpretation that people derive more happiness from experiences than from material possessions. Unlike goods, experiences cannot be p...

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Bibliographic Details
Published inJournal of consumer psychology Vol. 25; no. 1; pp. 166 - 171
Main Authors Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.01.2015
John Wiley and Sons, Inc
Subjects
Consumer experience
Experiential psychology
Experientialism
Materialism
Research Dialogue
Consumer experience
Experiential psychology
Materialism
Experientialism
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Summary:We comment on Gilovich and colleagues' program of research on happiness resulting from experiential versus material purchases, and critique these authors' interpretation that people derive more happiness from experiences than from material possessions. Unlike goods, experiences cannot be purchased, and possessions versus experiences do not seem to form the endpoints of the same continuum. As an alternative, we present a consumer-experience model that views materialism and experientialism as two separate dimensions whose effects on consumer happiness, both in the form of pleasure and in the form of meaning, depend on the type of brand experiences evoked. Thus, a good life in a consumerist society means integrating material and experiential consumptions rather than shifting spending from material to experiential purchases.
Bibliography:This article was written, in part, when Bernd Schmitt was the Executive Director of ACI (the Institute on Asian Consumer Insight) in Singapore.
ISSN:1057-7408
1532-7663
DOI:10.1016/j.jcps.2014.09.001