Effect of Digital Marketing Capabilities and Blockchain Technology on Organizational Performance and Psychology

• Published in: Frontiers in psychology Vol. 12; p. 805393
• Main Author: Liu, Ying
• Format: Journal Article
• Language: English
• Published: Switzerland Frontiers Media S.A 08.02.2022
• Subjects: blockchain; customer-linking capabilities; digital marketing capabilities; market-sensing; organizational performance; Psychology; customer-linking capabilities; market-sensing; psychology; blockchain; digital marketing capabilities; organizational performance

Digitalization plays an integral role in the transformation of the Omni structure. This study aims to investigate the effect of digital marketing capabilities (DMCs) and blockchain technology on customer-linking capabilities (CLCs), market-sensing capabilities (MSCs), consumer-brand engagement (CBE)...