Consumer acceptance of biotechnology: an international perspective

Consumers' willingness to buy biotechnology products will depend on biotechnology's willingness to educate consumers.

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Bibliographic Details
Published inNature biotechnology Vol. 15; no. 3; pp. 232 - 234
Main Author Hoban, T.J. (North Carolina State University, Raleigh, NC.)
Format Journal Article
LanguageEnglish
Published New York, NY Nature 01.03.1997
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Summary:Consumers' willingness to buy biotechnology products will depend on biotechnology's willingness to educate consumers.
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ISSN:1087-0156
1546-1696
DOI:10.1038/nbt0397-232