On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach

This study systematically analyzes the factors that affect consumers' green purchase intention. Through a comprehensive literature review, the influencing factors of consumers' green purchase intention are organized into three categories: cognitive factors, consumer individual characterist...

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Bibliographic Details
Published inFrontiers in psychology Vol. 12; p. 644020
Main Authors Zhuang, Wencan, Luo, Xiaoguang, Riaz, Muhammad Usman
Format Journal Article
LanguageEnglish
Published Switzerland Frontiers Media S.A 09.04.2021
Subjects
cognitive factors
consumer individual characteristics
green product
meta-analysis
Psychology
purchase intention
social factors
green product
purchase intention
meta-analysis
consumer individual characteristics
social factors
cognitive factors
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Summary:This study systematically analyzes the factors that affect consumers' green purchase intention. Through a comprehensive literature review, the influencing factors of consumers' green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study's findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
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Reviewed by: Ting Chi, Washington State University, United States; Sabrina Sihombing, Pelita Harapan University, Indonesia; Jayesh Patel, Ganpat University, India
Edited by: Monica Gomez-Suárez, Autonomous University of Madrid, Spain
This article was submitted to Organizational Psychology, a section of the journal Frontiers in Psychology
ISSN:1664-1078
1664-1078
DOI:10.3389/fpsyg.2021.644020