Video Case Studies in IB Teaching: An Empirical Comparison of Academic and Student Perceptions and Expectations

The use of film material has a long tradition in management education and calls for dedicated video case studies date back more than 30 years. Against this backdrop and an incoming student generation that has grown up with digital technology, we assess the current use of stand-alone video case studi...

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Bibliographic Details
Published inJournal of teaching in international business Vol. 30; no. 2; pp. 175 - 195
Main Authors De Beule, Filip, Jaklič, Andreja, Kania, Aleksandra, Mroczek-Dąbrowska, Katarzyna, Vardar, Nukhet, Voss, Hinrich
Format Journal Article
LanguageEnglish
Published New York Routledge 03.04.2019
Taylor & Francis LLC
Subjects
Business Administration Education
Business education
Case Studies
centennial students
College Faculty
College Students
digital
Direct mail campaigns
Expectation
Foreign Countries
Generational Differences
Instructional Effectiveness
International Trade
millennial students
Multimedia Instruction
Problem Based Learning
Student Attitudes
survey
Teacher Attitudes
Teaching Methods
Video
Video case studies
Video Technology
Europe
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Summary:The use of film material has a long tradition in management education and calls for dedicated video case studies date back more than 30 years. Against this backdrop and an incoming student generation that has grown up with digital technology, we assess the current use of stand-alone video case studies in international business (IB) teaching. Using survey data from IB scholars and students, we examine the usefulness of video case studies, the main barriers for and the (un)exploited potential of video case studies. While we find relatively modest use of video case studies in IB teaching to date, we also find strong interest by lecturers and students to expand their use. In particular, there seems to be a student preference and need for real-life, manager-led, and problem-solving video cases.
ISSN:0897-5930
1528-6991
DOI:10.1080/08975930.2019.1663777