Preparing for a Product Launch in a Medical Communications Department

This article provides an overview of the range of activities and responsibilities of the medical communications department within the product launch process and provides a basis for both experienced professionals and first timers to form a plan. It covers: identifying personnel requirements for the...

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Bibliographic Details
Published inDrug information journal Vol. 34; no. 4; pp. 1021 - 1033
Main Authors Werner, Amy L., Murray, Kim M.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.10.2000
Pergamon Press
Springer Nature B.V
Subjects
Biological and medical sciences
General pharmacology
Medical sciences
Microprocessors
Pharmaceutical technology. Pharmaceutical industry
Pharmacology. Drug treatments
Timing devices
Training
Product launch
Medical communications department
Drug
Information service
Information communication
Biomedical information
Planning
Pharmaceutical industry
Marketing
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Summary:This article provides an overview of the range of activities and responsibilities of the medical communications department within the product launch process and provides a basis for both experienced professionals and first timers to form a plan. It covers: identifying personnel requirements for the launch process; preparing core launch materials; interactions with and services provided to other departments; training issues; evaluating resources; and postlaunch considerations. A proactive approach to launch responsibilities and clear and timely communication with all involved parties will help eliminate surprises and ensure that the product needs are met and the launch is successful.
ISSN:2168-4790
0092-8615
2168-4804
2164-9200
DOI:10.1177/009286150003400405