A Review and Taxonomy of Choice Architecture Techniques

We present a taxonomy of choice architecture techniques that focus on intervention design, as opposed to the underlying cognitive processes that make an intervention work. We argue that this distinction will facilitate further empirical testing and will assist practitioners in designing intervention...

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Bibliographic Details
Published inJournal of behavioral decision making Vol. 29; no. 5; pp. 511 - 524
Main Authors Münscher, Robert, Vetter, Max, Scheuerle, Thomas
Format Journal Article
LanguageEnglish
Published Chichester Blackwell Publishing Ltd 01.12.2016
Wiley Periodicals Inc
Subjects
behavior change
choice architecture
Cognition & reasoning
decision making
Decision making models
intervention design
nudge
Social psychology
Taxonomy
Vocabularies & taxonomies
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Summary:We present a taxonomy of choice architecture techniques that focus on intervention design, as opposed to the underlying cognitive processes that make an intervention work. We argue that this distinction will facilitate further empirical testing and will assist practitioners in designing interventions. The framework is inductively derived from empirically tested examples of choice architecture and consists of nine techniques targeting decision information, decision structure, and decision assistance. An inter‐rater reliability test demonstrates that these techniques can be used in an intersubjectively replicable way to describe sample choice architectures. We conclude by discussing limitations of the framework and key issues concerning the use of the techniques in the development of new choice architectures. Copyright © 2015 John Wiley & Sons, Ltd.
Bibliography:ark:/67375/WNG-ZT2CD57G-6
ArticleID:BDM1897
istex:C1FD4885632959E90777A2637DB66001FA1C7D57
German Excellence Initiative - No. ZUK 49/2
ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
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ISSN:0894-3257
1099-0771
DOI:10.1002/bdm.1897