Business model in marketplace industry using business model canvas approach: An e-commerce case study

The advancement of technology has huge impact on commerce world, especially in the marketplace that has shifted from brick-and-mortar to digital/online marketplace. Grasping the opportunity, ABC joined venture with DEF to create a new online venture namely XYZ Online Shop - an e-commerce website tha...

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Bibliographic Details
Published inIOP conference series. Materials Science and Engineering Vol. 277; no. 1; pp. 12066 - 12073
Main Authors Erlyana, Yana, Hartono, Henny
Format Journal Article
LanguageEnglish
Published Bristol IOP Publishing 01.12.2017
Subjects
Alliances
business model canvas
Business models
Customer satisfaction
Decision analysis
e-commerce
Electronic commerce
swot
SWOT analysis
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Summary:The advancement of technology has huge impact on commerce world, especially in the marketplace that has shifted from brick-and-mortar to digital/online marketplace. Grasping the opportunity, ABC joined venture with DEF to create a new online venture namely XYZ Online Shop - an e-commerce website that has large segmentations. The objective of this research is to analyze the business model conducted by XYZ Online Shop by utilizing Business Model Canvas Framework and SWOT analysis. The results obtained from the research are that the business model conducted by XYZ Online Shop excels in customer relationship block and still needs to improve key partner and key activities blocks. Business Model Canvas along with SWOT analysis describes how XYZ Online Shop creates, delivers, and captures value based on its internal and external environments.
ISSN:1757-8981
1757-899X
DOI:10.1088/1757-899X/277/1/012066