Theory‐based approach to factors affecting ethical consumption
The main objective of this study is to introduce and validate a new model of ethical consumption intention with the aim of identifying salient factors that influence consumer's attitude and purchase intention towards ethical products. For this purpose, this study introduces an extended model of...
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Published in | International journal of consumer studies Vol. 38; no. 3; pp. 278 - 288 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Oxford
Blackwell Science
01.05.2014
Blackwell Publishing Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | The main objective of this study is to introduce and validate a new model of ethical consumption intention with the aim of identifying salient factors that influence consumer's attitude and purchase intention towards ethical products. For this purpose, this study introduces an extended model of the theory of reasoned action, which embraces the emotional component (positive anticipated affection) and socially oriented value component (altruism), as predictors of ethical consumption attitude and intention. Using a questionnaire‐based survey, the data were collected from 343 respondents who had previously purchased ethical products. The result showed that ethical obligation, self‐identity and altruism were positively related to consumer attitude towards ethical consumption. Also, ethical obligation and altruism were found to positively influence ethical consumption intention. Further, attitude and positive‐anticipated affection positively affected ethical consumption intention. |
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Bibliography: | http://dx.doi.org/10.1111/ijcs.12092 ArticleID:IJCS12092 ark:/67375/WNG-7500LLTT-B istex:B568115BBBD1085D9EB527CE118826E178C6D130 ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 ObjectType-Article-1 ObjectType-Feature-2 |
ISSN: | 1470-6423 1470-6431 |
DOI: | 10.1111/ijcs.12092 |