Public sector promotion of exports: A needs-based approach

Export assistance programs in the United States tend to receive low national recognition and priority compared to other industrialized countries. Awareness, knowledge, and utilization of the existing export assistance programs by U.S. firms have also been very limited. This paper identifies the diff...

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Bibliographic Details
Published inJournal of business research Vol. 27; no. 1; pp. 85 - 101
Main Authors Naidu, G.M., Rao, T.R.
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 01.05.1993
Elsevier
College of Business Administration, University of Georgia
Elsevier Sequoia S.A
SeriesJournal of Business Research
Subjects
Exports
Globalization
Government agencies
International trade
Market entry
Statistical analysis
Studies
Trade promotion
United States > US
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Summary:Export assistance programs in the United States tend to receive low national recognition and priority compared to other industrialized countries. Awareness, knowledge, and utilization of the existing export assistance programs by U.S. firms have also been very limited. This paper identifies the differences in needs for assistance by firms in different stages of the internationalization process and proposes strategies to overcome some of the deficiencies. In an attempt to formulate more suitable export assistance programs, this article proposes strategies based on the needs of the firms targeted for assistance.
ISSN:0148-2963
1873-7978
DOI:10.1016/0148-2963(93)90017-J